Supergoods Gent

Looking for a shop that only sells ecological brands? That’s Supergoods Ghent! 

Tonny Van Bavel and Anne Hilden first founded Supergoods Mechelen with fairness and transparency as their guiding principles. A brand has to meet certain sustainable conditions to end up in Supergoods. For example, the entire collection must be produced from organic or recycled materials, and the production process and working conditions must be certified or manufactured in Europe. Supergoods also selects body and skincare products according to the same conditions. In this way, Supergoods offers sustainable alternatives in all areas to its customers.

Supergoods Ghent fits perfectly with the Ghent allure. Olga Van Genechten opened a Supergoods’ franchise in Ghent on the Brabantdam in 2016 – also a shop full of responsible clothing and accessories. Olga dreamed for a long time of having her own boutique with contemporary honest clothing in Ghent. After her Master in Fashion, she gained a lot of experience in the sustainable fashion sector. She was active behind the scenes at Fair Fashion Fest Ghent and at Rank A Brand, an initiative that charted the sustainability of brands but ceased to exist in 2019. Olga is always there to offer you a thorough explanation on the origin of your clothes!

Supergoods Ghent is very down-to-earth and even a little alternative. The shop is a place for those who want to immerse themselves in sustainable fashion. Here you will be surrounded by everything eco, fair and trendy!