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Our values
COSH! stands for COnscious SHopping and helps people wanting to live more ecologically find more sustainable clothing. On our platform, you can discover more sustainable alternatives to fashion, cosmetics and lifestyle products. COSH! considers many personal preferences such as vegan clothing, circular options, organic raw materials or natural ingredients.
How did COSH! start? Our founder Niki de Schryver’s pioneering work for Honestby has already kick-started growth in the transparency of other brands in the fashion world. However, she noticed the brands were on board with this revolution, but the consumer wasn’t. The gap between consumer behaviour and the supply chain intrigued her, so she investigated this and found a solution.
She wondered why so few people were buying sustainable clothing and suspected that personal style and budget were the main reasons. The research conducted confirmed her hunch. It takes too much effort for the consumer to find ethical and sustainable fashion, and COSH! is here to solve that problem!
At COSH!, we do not see sustainability as a black-and-white story. There are many different aspects to sustainability. Few brands score on all characteristics such as circularity, natural fibres, a short supply chain, chemical-free, ethical and local production, zero waste and carbon neutrality. All brands on the COSH! platform are building a better future for fashion in their own way. They are all committed to a more sustainable and ethical industry and therefore deserve COSH!‘s and the customer’s full support!
At COSH! we check for elements comprising seven categories: ethics (working conditions), ecological (impact on the environment), circularity, supply chain length, animal-friendliness, slow fashion, and transparency. COSH! emphasises ethical and local artisanal production, with a focus on the workforce. By displaying the COSH! index rating for each brand, consumers can easily see what aspects the brand scores well in. At the same time, the detailed texts explain how each brand works towards a more sustainable future.
COSH! started out in Belgium, but has since grown and expanded into the Netherlands, Spain and Germany. COSH! aims to be your go-to platform, guiding you in your sustainability journey and helping you make more informed and inspired conscious shopping choices.
