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COSH! stands for COnscious SHopping and helps people wanting to live more ecologically find more sustainable clothing. On our platform, you can discover more sustainable alternatives to fashion, cosmetics and lifestyle products. COSH! considers many personal preferences such as vegan clothing, circular options, organic raw materials or natural ingredients. 

How did COSH! start? Our founder Niki de Schryver’s pioneering work for Honestby has already kick-started growth in the transparency of other brands in the fashion world. However, she noticed the brands were on board with this revolution, but the consumer wasn’t yet. The gap between consumer behaviour and the supply chain intrigued her, so she investigated this and found a solution. 

She wondered why so few people were buying more sustainable clothing and suspected that personal style and budget were the main reasons. The research conducted confirmed her hunch. It takes too much effort for the consumer to find ethical and sustainable fashion, and COSH! is here to solve that problem!

At COSH!, we do not see sustainability as a black-and-white story. There are many different aspects to sustainability. Few brands score on all characteristics such as circularity, natural fibres, a short supply chain, chemical-free, ethical and local production, zero waste and carbon neutrality. All the retailers and entrepreneurs featured on the COSH! platform are striving to build a better future for fashion in their own way. They are all committed to a more sustainable and ethical industry and therefore deserve COSH!‘s and the customer’s full support!

COSH! emphasises on local stores. The COSH! member retailers are always local entrepreneurs and/​or retailers that sell more sustainable products. This includes a wide range of second-hand finds, upcycled items, locally and handcrafted products, collections made from organic natural materials, etc. 

We express the sustainability of a brand using the COSH! Brand Index. Each member of the COSH! community (with the exception of secondhand stores) can request a brand to be screened each year. Using the COSH! Brand Index, we take into account 7 facets of sustainability: ethics (working conditions), ecological (impact on the environment), circularity, supply chain, animal well-being, slow fashion principles, and transparency of a brand. Our algorithm is also constantly changing and improving, to keep up to date with the evolving industry. This way, we hope to display each brand’s sustainability efforts fairly and completely.
By consulting the COSH! Brand Index for a clothing brand, consumers can easily see how the brand is doing in each aspect. At the same time, the detailed texts explain how each brand works towards a more sustainable future.

COSH! started out in Belgium, but has since grown and expanded into the Netherlands, Spain and Germany. COSH! aims to be your go-to platform, guiding you in your sustainability journey and helping you make more informed and inspired conscious shopping choices.