Denim brands leading the way in a more sustainable fashion

Unsure where to find more sustainable denim? Feel like your quest for the perfect pair of sustainable jeans is never-ending? You’ve come to the right place! Read on to learn about these more sustainable denim brands and shops for women and men. From denim made from recycled cotton to Japanese and tailored denim, the perfectly cut and washed jeans are out there waiting for you! 

This guide spotlights some of the most inspiring denim brands operating across the Netherlands, Belgium, Germany, and beyond — proving that style and responsibility can go hand in hand.

Curious? Keep reading!
 

MUD Jeans

Circular denim for every body type

MUD Jeans is a Dutch pioneer in a more circular fashion, producing timeless, gender-neutral denim styles from recycled materials. Whether you’re after skinny, flared, wide-leg jeans, or even denim skirts and jackets, MUD Jeans has a style for every silhouette. 

You’ll find MUD Jeans at Eerlijk Waar!  and Brandmission in Amsterdam, LOYA in Breda, or borrow a pair from LENA Fashion Library.

In Belgium, shop them at  Supergoods and HOST in Antwerp, Inslag in Ghent, Supergoods in Mechelen, Harvest Club in Leuven, and  Freedom in Aalst and Dendermonde, as well as at Brooklyn shops across various cities.

In Berlin, they are stocked at Supermarché.

Discover MUD Jeans here.

Kings of Indigo

Dutch innovation meets American classics

Kings of Indigo, or KOI, brings sustainability to timeless denim designs inspired by American workwear and Japanese details. From jeans to jackets and blouses, KOI offers a more conscious fashion with durability at its core. 

Kings of Indigo is available at loads of sustainable shops: in Amsterdam, you’ll find them in Het Faire Oosten, Tally-Ho and Pek & Kleren; In Breda, you will find KOI at LOYA. In Belgium you’ll find a large selection of Kings of Indigo clothes at Café de Nîmes in Aalst, at Inslag in Ghent en Supergoods in Antwerpen or Mechelen. 

In Berlin in Germany, shop Kings of Indigo clothes at Slow Friday and supermarché, at green guerillas in Düsseldorf and green guerillas Rathenauviertel or green guerillas Südstadt in Köln.

Discover KOI here

Nudie Jeans

Denim with free lifetime repairs

This Swedish brand goes beyond eco-friendlier fabrics by offering free repairs to extend the life of their organic and recycled cotton jeans. Nudie Jeans champions transparency and a more ethical production in every pair.

Would you like to give Nudie Jeans a go? Head to Brandmission, Tally-Ho, or Het Faire Oosten, if you’re in Amsterdam.

In Belgium, you can shop the men’s collection at César Menswear, the collection for both men and women in Aalst and Dendermonde at Freedom and in Knokke, Bruges, Ostend, Roeselare, Kortrijk and Waregem at Brooklyn.

In Germany you can shop the Nudie Jeans collection at green guerillas in Düsseldorf and green guerillas Rathenauviertel or green guerillas Südstadt in Köln.
 

Discover Nudie Jeans here
 

Kuyichi

The original denim trailblazer

Kuyichi, founded by NGO Solidaridad, Kuyichi launched their denim using their ​“Organic Cotton Only” policy and now blends timeless designs with recycled cotton. Their collections offer slim, tapered, and wide-leg jeans with a strong social mission.

Buy Kuyichi in Belgium at Café de Nîmes in Aalst and KNAP Concept in Hasselt. Find Kuyichi in the Netherlands, in Amsterdam at Tally-Ho and Brandmission. Or head to LENA Fashion Library to borrow a pair. In Breda shop your Kuyichi bij LOYA.

In Berlin in Germany, find Kuyichi Jeans at Slow Friday and supermarché, green guerillas in Düsseldorf and green guerillas Rathenauviertel or green guerillas Südstadt in Köln.

Discover Kuyichi here
 

Godfrieds

Tailor-made denim crafted in Belgium

At Godfrieds jeans from Wakken, you will find the trousers of your dreams! The brand works with high-quality materials. Men can choose between standard jeans or tailored jeans. You can also find a unique jeans jacket or dungarees at Godfried’s. The brand offers a total package from styling, to cutting and stitching and shipping. What makes Godfrieds Jeans so special are the materials Godfried works with. He chooses 100% GOTS-labelled organic cotton from Japan, or 40% BCI-labelled cotton and 60% conventional cotton from a small-scale weaving mill in Italy.

Buy a unique pair of Godfried’s jeans.
 

Armedangels

DETOXDENIM for a cleaner planet

Armedangels is known for detoxifying denim production by eliminating harmful chemicals and promoting more sustainable cotton. Their collections offer a variety of fits, from mom jeans to wide-leg styles, plus more eco-friendly tops and shirts. 

.In Belgium you can find Armedangels jeans at Paplou in Hasselt, SOFlien in Essen, HOST in Antwerp-Berchem, Moose in the City in Antwerp and Supergoods in Mechelen or Antwerp, at Inslag in Ghent and César Menswear in Mortsel.

In the Netherlands, you can try on Armedangels jeans at Brandmission in Amsterdam and Het Faire Oosten in Amsterdam.

In Germany, shop Armedangels jeans at Rosenblatt & Fabeltiere in Hamburg, Slow Friday in Berlin and HIT​-IN​.TV in Berlin, green guerillas in Düsseldorf and green guerillas Rathenauviertel or green guerillas Südstadt in Köln.
 

Edwin

Japanese craftsmanship meets European design

Innovative jeans from Japan Edwin is a creative denim brand from Japan. By using exclusive fabrics and unique technology, they make high-quality denim collections for him and her. The brand combines its Japanese background and denim craftsmanship with European, contemporary designs and fits. Sustainability is their number one priority in several collections and models. For example, by working with organic cotton and natural dyes. All of their jeans, however, do not (yet) benefit from this. Edwin also makes some unique selvedge denim in Japan. 

Find a pair of Edwin sustainable jeans at Freedom in Aalst and Dendermonde, the Brooklyn stores in Knokke, Bruges, Ostend, Roeselare, Kortrijk and Waregem.

 Discover Edwin here.

Natascha von Hirschhausen

Berlin-based, zero-waste denim innovation

Looking for unique denim trousers? Nata­scha von Hirsch­hau­sen strives to set the standard for a more sustainable and mindful design. The Berlin brand offers an alternative to mass-production, with a focus on endurance in every facet of the brand. In addition to using quality materials, they produce their entire collection locally and using zero waste pattern designs. Natascha von Hirschhausen claims she reduces the roughly 20 per cent of material that is lost during the cutting process in the conventional fashion industry to less than one per cent. At Natascha von Hirschhausen, you will also find beautifully designed unisex trousers in a denim fabric. 

Discover them here!
 

10. format

Comfortable timeless denim

Berlin brand format offers casual, urban clothing made from organicl fabrics. The designs exude casual elegance through clean shapes, details and lines. The brand’s commitment to quality and timelessness in design ensure that the collection stands the test of time. Like all their products, format’s denim trousers are made in their own atelier behind the shop in Berlin. You’ll find different versions, consisting of either a mix of hemp and organic cotton. Shop format’s trousers at WESEN in Berlin.

Shop format’s trousers at WESEN in Berlin.
 

evermind

Timeless denim made made from organic cotton in Bremen

Based in Bremen, evermind creates durable, GOTS-certified organic cotton jeans for men and women. Combining modern design with more environmentally friendly materials, their goal is to offer more sustainable and reliable products, combining fairer-paying labor with more ecologically sustainable production conditions, and produce garments that are not harmful to our health.. The brand offers a variety of fits and colours, ensuring there’s something for everyone who values style and sustainability.e

You can shop evermind jeans directly at their online store. 

BOAS

Vintage denim heaven in Amsterdam

BOAS offers one of the largest collections of vintage denim in the Netherlands, with a store located on Prinsengracht 154 in Amsterdam, opposite the Anne Frank House. Specializing in perfectly fitted vintage jeans, upcycled denim pieces, and jackets, BOAS is a must-visit for lovers of second-hand denim. Their store and webshop feel like a true denim library, featuring re-sized vintage items from well-known brands like Levi’s and Wrangler. BOAS also donates up to 90% of its profits to life-saving charities such as The Against Malaria Foundation. 

By shopping here, you give jeans a second life while supporting impactful causes.

Atelier Noterman

Trousers crafted with care in Belgium

Atelier Noterman is a Belgian family business that has been designing high-quality men’s trousers for over 75 years. Known for their perfect-fitting chinos and denim jeans, they combine classic craftsmanship with modern comfort and style. Each piece is created in family-run workshops in Portugal, where fairer wages and a more ethical production are a priority. Atelier Noterman is committed to making their trousers more responsibly. 

Visit Atelier Noterman in Kluisebergen and experience the perfect blend of durability, transparency, and design.

Atelier Vic

Bespoke tailoring in Kortrijk

Atelier Vic in Kortrijk blends tradition with modern elegance through its bespoke and made-to-measure clothing. Founded in the 1930s, this family-run atelier brings your personal style to life with custom suits, trousers, and shirts, tailored from scratch to fit your needs. The store also offers corporate clothing and uniforms under the Atelier Vic label, combining functionality with refined craftsmanship. In addition to bespoke creations, Atelier Vic curates a selection of high-end brands known for timeless quality. With personal styling advice and a focus on individuality, Atelier Vic helps you create clothing that feels truly your own.

Jyoti – Fair Works

Fashion supporting women in India

Jyoti – Fair Works brings you denim with a story. Their collection includes beautifully made denim trousers and skirts, crafted from natural fibres and designed to last. Each piece is created through a partnership with three sewing workshops in India, where 40 women supported by women-led NGOs are paid fairer wages and receive access to healthcare and education. By choosing Jyoti – Fair Works’ denim, you’re not just elevating your wardrobe with timeless, versatile cuts — you’re helping to build a more equitable fashion industry. 

Discover denim that empowers both the wearer and the maker.

Sofie Schnoor

Scandinavian elegance with a playful twist

Sofie Schnoor brings Scandinavian cool to denim, blending clean minimalism with playful, feminine details. Known for its effortlessly chic jeans, the Danish brand designs denim that’s as versatile as it is stylish — think flattering cuts, soft washes, and subtle finishes that elevate your everyday wardrobe. From laid-back straight-leg styles to more fashion-forward fits, Sofie Schnoor’s denim is made for women who want comfort and sophistication wrapped into one. 

Discover their denim collection at Ensemble in Kortrijk, where Scandinavian design meets Belgian fashion flair.

Wunderwerk

More eco-friendly denim in Düsseldorf

Wunderwerk brings contemporary design and eco-innovation to denim, crafting premium jeans for men and women from GOTS-certified organic cotton and TENCEL™. From relaxed to modern tailored fits, their denim blends sustainability with timeless style. Produced fairly in Europe, Wunderwerk’s jeans are made to minimize environmental impact without sacrificing quality.

Discover their sustainable denim collection at Wunderwerk stores in Düsseldorf, Berlin, and Sylt, or shop the full range online.

Whether you seek timeless classics or innovative designs, these labels provide options that are as considerate as they are enduring. 

If you’re ready to make a difference with your wardrobe, explore these brands and support the shift towards a more sustainable, more circular, and more ethical fashion future.

Found some new more sustainable denim brands thanks to this article? Check out all our COSH! lifestyle blog posts for more inspiration and tips for local and sustainable shopping.