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COSH! stands for COnscious SHopping and helps people wanting to live more ecologically find more sustainable clothing. On our platform, you can discover more sustainable alternatives to fashion, cosmetics and lifestyle products. COSH! considers many personal preferences such as vegan clothing, circular options, organic raw materials or natural ingredients.
How did COSH! start? Our founder Niki de Schryver’s pioneering work for Honestby has already kick-started growth in the transparency of other brands in the fashion world. However, she noticed the brands were on board with this revolution, but the consumer wasn’t yet. The gap between consumer behaviour and the supply chain intrigued her, so she investigated this and found a solution.
She wondered why so few people were buying more sustainable clothing and suspected that personal style and budget were the main reasons. The research conducted confirmed her hunch. It takes too much effort for the consumer to find ethical and sustainable fashion, and COSH! is here to solve that problem!