15 more sustainable denim brands you should know 

Unsure where to find more sustainable denim? Feel like your quest for the perfect pair of more sustainable jeans is never-ending? You’ve come to the right place! Read on to learn about 14 denim brands and shops for women and men. From denim made from recycled cotton to Japanese tailored denim, the perfectly cut and washed jeans are out there waiting for you! Curious? Keep reading!

MUD Jeans

Dutch denim brand for circular jeans

MUD Jeans is a Dutch pioneer in a more circular fashion, producing timeless, gender-neutral denim styles from recycled materials. Whether you’re after skinny, flared, wide-leg jeans, or even denim skirts and jackets, MUD Jeans has a style for every silhouette.

In the Netherlands in Amsterdam you’ll find a big collection at the MUD Jeans Flagship store and Brandmission. Or rent a pair of jeans at LENA Fashion Library and try your jeans before you buy it! In Utrecht you can shop MUD Jeans at Sophie Stone and Sus en So Utrecht, in Breda at LOYA, in Hilversum at Sus en So Hilversum and in Roermond at Our Favourite Shop.

In Belgium you can shop MUD Jeans at Supergoods Antwerp and Mechelen, Inslag in Ghent, HOST in Antwerp-Berchem, Harvest Club and Portobello in Leuven.

In Germany you’ll find a beautiful pair of jeans by MUD Jeans at supermarché in Berlin and roberta. in Düsseldorf.

Kings of Indigo

Dutch innovation meets American classics

With the jeans from Kings of Indigo (KOI) you will look trendy and casual without feeling guilty. They are produced in a more ethical and ecological way. In addition, they are of high quality and timeless, so that you can enjoy your Kings of Indigo jeans for as long as possible.

The Dutch brand was founded in 2011 by Tony Tonnaer and is now one of the leading more sustainable jeans brands in Europe. You can also go to Kings of Indigo to shop a complete outfit! In addition to trousers, they also make sweaters, T‑shirts, blouses and jackets.

Kings of Indigo is available at loads of more sustainable shops: in Amsterdam at Het Faire Oosten and Tally-Ho or rent your jeans at Lena Fashion Library. In Breda you van shop KOI at LOYA.

In Belgium you can go to Supergoods in Antwerp, Inslag in Ghent and Sway in Leuven.

In Germany you can shop Kings of Indigo at Slow Friday and supermarché in Berlin, green guerillas in Düsseldorf and Köln and Kleidsam in Düsseldorf.

Nudie Jeans

Endlessly repairable jeans

Nudie Jeans is a beautiful more sustainable denim brand from Sweden. This brand for both men and women doesn’t just focus on more ethical production (Fair Wear Leader) and environmentally friendlier materials (such as organic and recycled cotton), but cares about the entire picture, from displaying the supply chain of each product to care instructions, they do it all! In fact, you can even get your Nudie jeans repaired for free at one of their repair shops.

Would you like to give Nudie Jeans a go? In Amsterdam you can go to Brandmission and Tally-Ho. In Belgium you can shop for men and women at the Brooklyn stores. In Germany green guerillas in Düsseldorf and Köln is your place to go.

Kuyichi

Pioneer in more sustainable denim brand since 1998

Kuyichi is a well-known name in the world of more sustainable denim. This brand, for both women and men, was founded by the NGO Solidaridad in 1998. Solidaridad had been exploring the cotton industry in Peru and wanted to do something about the pollution and poverty they came across. Kuyichi is the result of this: a brand for fairer and environmentally friendlier clothing that supports positive change.

They were also the first brand to produce 100% organic denim! Some of their products are no longer 100% organic but that’s because they are using other more sustainable alternatives, such as recycled cotton from collected jeans! Looking for a pair of jeans with a truly unique and ethical story? Check out the undyed and unbleached collection!

Kuyichi has also made it a priority to design timeless essentials rather than follow seasonal trends. Are you missing a pair of slim fit, jeans, jeans, tapered fit or wide leg jeans in your wardrobe? Buy Kuyichi in Belgium at Inslag in Ghent, KNAP Concept in Hasselt. In the Netherlands you can shop Kuyichi at Tally-Ho and Brandmission in Amsterdam and at LOYA in Breda. Or rent your jeans at clothing libary LENA Fashion Library. In Germany you can go to Slow Friday en supermarché in Berlin, roberta. and Yavana in Düsseldorf.

Godfrieds

Tailor-made jeans from Belgium

At the Belgium brand Godfrieds jeans you’ll find the trousers of your dreams! The brand works with high-quality materials and you can choose between standard jeans or tailored jeans. You can also find a unique jeans jacket or dungarees at Godfried’s. What makes Godfrieds Jeans so special are the materials they work with, like 100% GOTS-labelled organic cotton from Japan. Choose a selvedge denim that is made in an authentic and genuine way and you will never want to take it off again.

Visit the atelier of Godfrieds Jeans in Dentergem and get advice from the jeans experts.

ARMEDANGELS

More sustainable jeans made from organic cotton

ARMEDANGELS is well known for its ​‘DETOX DENIM’, which is this German brand’s way of fighting against the extremely polluting way in which denim is usually produced in the fashion industry. They make sure no dangerous toxins, harmful fertilisers, synthetic pesticides or toxic bleaches are used in their production – great for the planet! In addition to jeans, the ARMEDANGELS brand also makes many other items of clothing for men and women, so you’ll be able to get beautiful t‑shirts and shirts to match your sustainable jeans.

Looking for some mom jeans? Or skinny, slim fit, straight or wide leg jeans? Head to one of these more sustainable stores! In the Netherlands at Brandmission, Tally-Ho and Het Faire Oosten in Amsterdam, Sophie Stone in Utrecht, LOYA in Breda and Sus en So in Utrecht and Hilversum. 

In Belgium you can buy jeans from ARMEDANGELS at the Brooklyn stores, Moose in the City and HOST in Antwerp, Inslag in Ghent, Supergoods in Mechelen and Antwerp, SOFlien in Essen and Sway in Leuven.

And in Germany at Slow Friday, HIT​-IN​.TV and supermarché in Berlin, Kleiderei in Berlin and Stuttgart, Rosenblatt & Fabeltiere in Hamburg and green guerillas in Düsseldorf and Köln.

Edwin

Innovative jeans from Japan

Edwin is an innovative denim brand from Japan. By using exclusive fabrics and unique technology, they make high-quality selvage denim collections for him and her. The brand combines its Japanese background and denim craftsmanship with European, contemporary designs and fits. They put a lot of effort in sustainability, for example by working with organic cotton and natural dyes. 

Find a pair of more sustainable jeans by Edwin at Freedom in Aalst and Dendermonde and at the Brooklyn stores.

Natascha von Hirschhausen

Local, unique and (almost) zero waste denim from Berlin

Looking for unique denim trousers? The Berlin brand Nata­scha von Hirsch­hau­sen focuses on more sustainable and mindful design. They offer an alternative to mass-production, with a focus on endurance in every facet of the brand. In addition to using quality materials, they produce their entire collection locally and using zero waste pattern designs. Natascha von Hirschhausen claims she reduces the roughly 20% of material that is lost during the cutting process in the conventional fashion industry to less than one per cent.

At Natascha von Hirschhausen you’ll find a collection of uniquely designed unisex trousers in a denim fabric. Discover the collection here.

Evermind

Timeless denim made from organic cotton

The German brand Evermind, based in Bremen, creates durable, GOTS-certified organic cotton jeans for men and women. Combining modern design with environmentally friendlier materials, their goal is to offer more sustainable and reliable products. At Evermind you’ll find jeans with different fits and in different colors, so there is something for everyone.

Discover the denim collection of Evermind online or in the store at supermarché in Berlin or Meer dan Mooi in Geel.

BOAS Vintage

Vintage and upcycled denim

BOAS Vintage offers one of the largest collections of vintage denim in the Netherlands, with a store at Prinsengracht 154 in Amsterdam, opposite the Anne Frank House, and in the Kalverstraat, the largest shopping street in Amsterdam. Specializing in perfectly fitting vintage jeans, upcycled denim and jackets, BOAS is a must-visit for lovers of second-hand denim. With vintage items from size 36 from well-known brands such as Levi’s and Wrangler, it is a true denim paradise. In addition, BOAS donates up to 90% of its profits to life-saving charities such as The Against Malaria Foundation. By shopping here, you look stylish, give your jeans a second life and support an impactful cause at the same time.

Atelier Noterman

Denim made in Belgium

Atelier Noterman is a Belgian family business that has been making high-quality men’s trousers for over 75 years. Known for their perfectly fitting chinos and jeans, they combine classic craftsmanship with modern comfort and style. Each garment is made in a family-run atelier in Portugal, where fairer wages and more ethical production are a priority. Visit Atelier Noterman in Kluisebergen and experience the perfect mix of sustainability, transparency and design.

Jyoti – Fair Works

More sustainable jeans with a story

German brand Jyoti – Fair Works offers denim with a story. Their collection includes beautifully crafted denim pants and skirts, made from natural fibers and designed to last. Each piece is made in collaboration with three sewing workshops in India, where 40 women, supported by women-led NGOs, receive fairer wages and access to healthcare and education. By choosing denim from Jyoti – Fair Works, you are not only enriching your wardrobe with timeless, versatile styles, but you are also contributing to a fairer fashion industry. You can shop these jeans in the Jyoti – Fair Works store in Berlin.

Clara Himmel

Your comfy jeans outfit 

With a focus on comfort and style, the brand Clara Himmel is a joy to all women who need easy-to-wear and easy-to-combine fashion. Their denim jacket and mom-fit pants are produced in Turkey from organic cotton and can be worn all year round. They offer a white and an indigo coloured version of the combo that is timeless and ageless, comfortable and stylish. 

Discover the denim styles and their ready-to-wear collection in their stores in Hamburg and Dortmund, or check online. 

Sofie Schnoor

Scandinavian elegance with a playful twist

The jeans by Sofie Schnoor will help you create a Scandinavian look. The brand combines minimalism with playful, feminine details and is known for its effortlessly chic jeans. The jeans are both versatile and stylish – think flattering cuts, soft washes and subtle finishes that will elevate your everyday wardrobe. From relaxed, straight legs to fashionable fits, Sofie Schnoor denim is made for women who want comfort and sophistication in one. Discover the denim collection at Ensemble in Kortrijk, where Scandinavian design meets Belgian fashion flair.

Wunderwerk

Timeless and eco-friendlier jeans 

Combining contemporary design and eco-innovation with denim, German brand Wunderwerk makes premium jeans for men and women from GOTS-certified organic cotton and TENCEL™. From relaxed to modern, tailored fits, their denim combines sustainability with timeless style. Wunderwerk jeans are produced more fairly in Europe and are designed to minimize their impact on the environment without compromising on quality.

Discover the more sustainable denim collection in Wunderwerk stores in Düsseldorf, Berlin and Kempen, or discover the full collection online.