Nudie Jeans

If they’re so eco-conscious, does Nudie practise fair trade? Absolutely! Nudie ensures its clothing is produced in factories that adhere to a rigorous Code of Conduct. The jeans are made in Tunisia by an Italian company, while shirts come from India, and T‑shirts and sweaters are produced in Portugal. Since 60% of their collections are manufactured in Europe, Nudie extends the same fair treatment to factories outside Europe, guaranteeing fair wages and good working conditions.

Nudie offers jeans in various styles, mainly crafted from GOTS-certified organic cotton. The same applies to their T‑shirts, shirts, and sweaters. They also utilise materials like recycled polyester and Lenzing Lyocell. While a small percentage of elastane is added to skinny jeans for elasticity, Nudie addresses the issue of microplastics with the Guppyfriend – a laundry bag with a filter that captures a significant portion of microplastics, preventing them from entering the water.

Wide jeans from Nudie are entirely made from organic cotton, making them easy to recycle. They also recycle jeans brought in by customers, repurposing them for restorations or crafting bucket hats.

While Nudie’s supply chain isn’t short due to its global suppliers and manufacturers, the brand emphasises using eco-friendly transportation and avoiding air travel.

Nudie incorporates animal materials like leather and ensures ethical sourcing through facility visits.

Since 2018, Nudie has included Rebirth denim in its collection. These pants are made from old Nudie jeans mixed with new organic cotton, extending their lifespan. If your Nudie pants are torn, don’t fret – simply take them to a Nudie Repair Shop, where their skilled teams will breathe new life into your jeans. You can also recycle your old Nudies, promoting circularity and longevity.

Nudie Jeans stands out for its commitment to transparency. They openly communicate about all aspects of their company, earning them a 100% transparency rating from us.