At the southern tip of the Istrian peninsula, Pula is a city where Roman heritage meets a vibrant, alternative spirit. Its impressive 1st-century amphitheatre, historic temples and Austro-Hungarian architecture frames its coastal setting, perfect if you seek both culture and relaxation. Pula has also become a space for creative makers, and more eco-conscious brands. From natural skincare products and upcycled fashion to independent design studios, the city offers a bustling local craftsmanship. Featuring a bustling cultural scene filled with festivals and traditional winemaking, Pula offers a rich mix culture, craft, and conscious shopping.