supermarché

Welcome to supermarché – where the supermarket concept has been revolutionised in the most eco-friendly way possible!

This vibrant haven in Berlin is your one-stop shop for more ethical, fair-trade fashion and responsibly produced home accessories. Bid farewell to the outdated era of fast fashion and say hello to more conscious consumerism.

Craving stylish socks or chic jackets? Maybe sleek shoes or trendy hats? This 100 sqm store is a feast for the eyes and is stocked with a carefully curated selection of 50+ more sustainable, fair fashion brands. From iconic labels to next-gen designers, the team at supermarché is passionate about supporting brands that are shifting the way we approach clothing. They are always on the hunt for labels rooted in impactful stories that arise from social projects or support earth-friendly initiatives.

The founders Nici and Ben are also creators of their own brand, Hirschkind. They offer exquisite fair trade, organic clothing, kitchen towels and bedding with handcrafted prints from Berlin.

The shop exudes an authentic passion for mindful design. Since supermarché moved to its current address in 2014, it has grown into a hub of transformative change. The founders are deeply committed to social causes, paving the way for opportunities to rally support and gather donations for matters dear to their hearts.

They see customer interaction as an opportunity to inform and get involved, evolving supermarché from a store to storytelling for the local community. Their project ​“Neighbours instead of Models” reimagines advertising by integrating the core of their practice, their customers and creating a living example of diversity.