Continental Clothing Company

PRODUCTION LOCATIONS 

• India
• Turkey

WORKING CONDITIONS & LIVING WAGES 

Continental Clothing Co. has been a member of the Fair Wear Foundation since 2006, enforcing strict social compliance across of its facilities. It is currently operating in only three factories, which it has worked with for at least 15 years and has audited recently. The company is actively supporting and monitoring a living wage project in its primary factory, which produces for the EarthPositive range.

MATERIALS

• GOTS certified organic cotton 
• Tencel Lyocell
• Bamboo and ECOVERO viscose 
• Recycled polyester 
• Elastane 

The majority of products currently available on Continental Clothing Co’s website are from their EarthPositive collection, and are 100% GOTS certified organic cotton. This is a more environmentally friendly choice for your wardrobe, as it is produced without toxic chemicals. Continental Clothing Co. also offers a small selection of tops from their Continental collection. These are a material blend of 70% bamboo-derived viscose with 30% organic cotton. 

The company also offers a Made-to-Order service where customers can choose from a selection of alternative materials, including man-made plant-based materials such as Lyocell and ECOVERO. 

PACKAGING 

Continental Clothing Co. does not disclose what packaging materials are used. 

WATER USAGE & CHEMICALS 

All Continental Clothing Co. products are certified Oeko-Tex Standard 100, are REACH compliant, and are dyed using low-impact, GOTS-approved dyes. Additionally, all the wastewater from the EarthPositive factory is treated and purified, and then re-circulated in a closed-loop dye house system. This means that there is no external discharging, pollution, or water waste. 

As Continental Clothing Co. designs and manufactures specifically for garment decorating, it strongly advises the use of ink types and printing processes that are compliant with environmental and organic standards. 

CIRCULAR PRODUCT DESIGN 

The vast majority of products currently available on Continental Clothing Co.’s website are 100% cotton. They are therefore easier to recycle and less likely to generate excess waste at the end of their lifespan. However, other garments are produced from a material blend. 

CIRCULAR BUSINESS MODELS 

Continental Clothing Co. does not currently share any circular business model initiatives on their website. 

DISTANCE & COMPLEXITY OF THE SUPPLY CHAIN 

Production locations: 

• India
• Turkey 

The EarthPositive collection of products are produced at Continental Clothing Co.’s main manufacturing facility in India. The company also works with another factory in India, which mostly supplies their organic cotton and recycled fibres. Their final facility is located in Turkey, and this is where the Continental collection is produced. This relatively simple supply chain supports Continental Clothing Co.’s mission to create high quality and ethically produced apparel. 

Continental Clothing Co. offers worldwide shipping from their UK warehouse. Its headquarters are based in London. 

TRANSPORTATION 

Continental Clothing Co. transports by both air and road, but does not disclose any further details on this. 

Continental Clothing Co. does not use any animal materials in its supply chain. All products are certified PETA approved vegan. 

PRODUCT DESIGN

On Continental Clothing Co.’s website, they have a wide selection of products which are currently available to order. The largest selection of products are for men and women, and include a range of t‑shirts, hoodies, and sweatshirts, with sizes from XS to 5XL. The company also offers a small selection of t‑shirts and hoodies for children, with sizes ranging from 3 – 4 years to 11 – 12 years. They even offer a choice of items for babies, including jumpsuits and bibs!

All products are monochrome, so you can be sure that your personalised logo or design will stand out! 

SLOW FASHION PROCESSES 

Continental Clothing Co. offers a Made-to-Order service, allowing customers to create custom garments and accessories. This service allows you to choose from a wide selection of fabrics, including certified organic cotton and lyocell. You can then personalise even further by selecting from over 130 colours, and adding customisable embroidery, printing, or appliqué. 

TRANSPARENCY ON PRODUCT 

On each product page, the certifications and materials are clearly listed. The website also states whether the item is part of the Continental or EarthPositive collection. From here, customers can discover further information about the specific facility that produced their product. 

TRANSPARENCY ON PROCESSES 

Continental Clothing Co. publishes a Social Report annually. This provides detailed information on their facilities, including when they were most recently audited and what the outcomes of this were.