Earth Positive

EarthPositive® embodies compassion and fairness at its core. As a proud member of the Fair Wear Foundation for over a decade, it ensures high social standards independently verified by the Foundation. All products are produced in the brand’s own vertically integrated factory in Tamul, India. Printing is done in London, the UK, through the certified living wage employer AM Custom Clothing. Other employees are based in its distribution centre in Berlin, and a further partner company in Sweden called Dynamics Textile Solutions. This commitment translates into safe, humane working conditions and equitable labour practices, ensuring that behind every EarthPositive® garment stands dignity and respect for the people who make them.

EarthPositive® champions a philosophy where the health of our planet is non-negotiable. As a brand that carries the Global Organic Textile Standard (GOTS) certification, EarthPositive® exemplifies ecological excellence at every step. Control Union and The Soil Association ensure that from the organic farms to the consumer’s hands, the journey of every EarthPositive® garment is traceable, transparent, and, above all, responsible.

In a stance against environmental harm, EarthPositive® is proud to stand GMO-free. Recognising the broader ecosystem, the brand finds innovative uses for cotton by-products, reducing waste and repurposing materials. From transforming cotton seed into nutritious cattle feed and cottonseed oil to recycling shorter cotton fibres and dye cuttings into secondary quality textiles and rope, EarthPositive® upholds the true spirit of a circular economy.

Moreover, the energy fueling EarthPositive®’s production is as clean as the wind. Harnessing the power of thirty wind turbines, EarthPositive® illustrates that renewable energy is not a distant dream but a tangible, powerful reality. This commitment to green energy translates into a staggering 90% reduction in the carbon footprint of their apparel.

Often an overlooked polluter, packaging is another front where EarthPositive® shows its true colours. Using post-consumer recycled and recyclable materials, EarthPositive® minimises environmental impact, keeping the ethos of sustainability intact down to the smallest detail. Rejecting airfreight for the more carbon-efficient containerised ocean shipping, EarthPositive® has made transporting its goods to global markets almost carbon-neutral – a ​‘fingerprint’ rather than a footprint.

On the ground, the choice of Ahmadabad in India for cotton cultivation and Tamil Nadu as a production hub is strategic and sustainable. With 95% of the water supply coming from monsoon rains, EarthPositive®’s operations do not strain local water resources. This decision underscores the brand’s respect for local ecosystems and communities, ensuring its presence adds value without extracting vital resources.

The cultivation of EarthPositive®’s organic cotton is a testament to sustainable agriculture. Grown and harvested by hand in India, this cotton thrives without chemical fertilisers, supported by monsoon rains, negating the need for intensive irrigation, which can devastate local environments. The brand’s agricultural practices promote healthier soil with greater water retention, allowing for stronger and deeper root systems.

Finally, the impressive claim of a 90% reduction in the carbon footprint is not just a number; it’s a promise backed by the Carbon Trust’s footprinting methodology. EarthPositive® was among the first to be awarded this label for a textile product, providing consumers with the assurance that their choices are not contributing to climate change but instead combating it.

With a range of clothing from T‑shirts to jog pants, EarthPositive® promotes a circular economy, offering durable and kinder products to the environment. They aim to create advertisement apparel basics that reduce waste and last for years to come.

The supply chain of EarthPositive® is streamlined and transparent, ensuring ethical practices from the cultivation of organic cotton to its spinning and sewing in India to the final printed product in the UK and distribution commencing in Germany. This traceability is a testament to the brand’s commitment to sustainability and ethical business practices.

Certified with the PETA-Approved Vegan label, EarthPositive® guarantees that its fashion items are free from animal-derived components, ensuring that no animals suffer for style.

Rejecting fast fashion’s ephemeral trends, EarthPositive® offers an extensive assortment of customisable, basic T‑shirts, sweatshirts, and accessories that are timeless in design and made to last in a variety of colours, encouraging companies to invest in quality advertisement apparel that withstand the test of time.

The brand stands as an open book, showcasing its inspiring journey through comprehensive certifications and thorough documentation of its manufacturing processes. With badges of honour like GOTS certification, PETA-approved Vegan, and Fair Wear Foundation membership, EarthPositive® pledges allegiance to ethical fashion and provides tangible proof of its commitment through detailed audits. Each step, from cultivation to the final thread, is traceable and available for public scrutiny, ensuring that customers can trace the path their clothing has taken.