Pioneers in ocean-friendly fashion that help lead the fight against ocean pollution

How Fashion and Lifestyle Brands are Pioneering Conscious and Innovative Practices to Protect Our Oceans

On World Oceans Day, it is essential to acknowledge the efforts of brands that are dedicated to mitigating ocean pollution. The fashion industry, in particular, has a significant impact on the environment, but many forward-thinking companies are rising to the challenge by adopting sustainable practices and materials. These brands are not only raising awareness about ocean pollution but are also actively contributing to its reduction through innovative solutions, such as recycling marine debris, supporting ocean conservation projects, and using eco-friendly materials in their products.

In this article, we will highlight several pioneering brands that are making a difference in protecting our oceans. These companies are setting new standards for environmental responsibility and are proving that fashion and sustainability can go hand in hand. Let’s explore how they are helping to clean our oceans and the unique products they offer.

TWOTHIRDS

TWOTHIRDS is a clothing brand, founded out of a deep love for the ocean, that has grown into a community of like-minded people. At TWOTHIRDS they want to create clothing with zero impact on the planet and its oceans.

They use biodegradable and environmentally reclaimed materials, especially from the ocean, such as recycled fishing nets and other waste materials from the environment.

TWOTHIRDS is sold at COSH! Members the Conscious Fashion Store in Berlin and at the TWOTHIRDS flagship store in Barcelona

Belamer

Belamer is a swimwear brand that integrates sustainable activities into every aspect of its business. By using ECONYL® material, Belamer helps mitigate the effects of ocean pollution. ECONYL® reclaims post-consumer materials and abandoned fishing nets that have become entangled in coral reefs and the ocean floor to create new materials while cleaning the marine ecosystem.

Their products are designed to be both stylish and environmentally responsible, demonstrating that fashion can play a significant role in protecting marine environments.

You can find Belamer at their flagship store in Barcelona and at the Conscious Fashion Store in Berlin.

Zouri

Discover the vegan shoe brand Zouri at Supergoods in Antwerp or Mechelen. This innovative brand uses plastic trash from the Portuguese coast to great hip summer shoes, perfect for a chill stroll along the beach. And while you’re there, help Zouri to clean up the coastline! The brand says to have collected 1 ton plastics with the help of 600 volunteers and NGO’s.