25 March 2025
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How Fashion and Lifestyle Brands are Pioneering Conscious and Innovative Practices to Protect Our Oceans
On World Oceans Day, it is essential to acknowledge the efforts of brands that are dedicated to mitigating ocean pollution. The fashion industry, in particular, has a significant impact on the environment, but many forward-thinking companies are rising to the challenge by adopting sustainable practices and materials. These brands are not only raising awareness about ocean pollution but are also actively contributing to its reduction through innovative solutions, such as recycling marine debris, supporting ocean conservation projects, and using eco-friendly materials in their products.
In this article, we will highlight several pioneering brands that are making a difference in protecting our oceans. These companies are setting new standards for environmental responsibility and are proving that fashion and sustainability can go hand in hand. Let’s explore how they are helping to clean our oceans and the unique products they offer.
Ocean Born Lifestyle
Ocean Born Lifestyle is a clothing brand that seeks to tell stories of impact through its products. Its NO DYE garment collection was born as a response to the alarming problem of dyeing and finishing processes, which rely on toxic chemicals that can affect our health as well as the health of marine life.
The brand is part of the Ocean Born Foundation, which aims to accelerate the restoration and protection of the oceans by launching environmentally friendly brands. 100% of the profits generated are invested in the restoration and protection of the ocean. Ocean Born Lifestyle also focuses on using sustainable materials and practices to minimize its environmental footprint.
Discover the Ocean Born Flagship Store.
Fitplanet
FITPLANET is a movement where environmental education, protection of marine biodiversity, circular economy and transparency are the basis of its sustainability.
This activewear brand carries out environmental education activities and plastic collections. In addition, each FITPLANET set protects a marine species. They donate 10% of the profits from each purchase to different marine NGOs to protect marine biodiversity. FITPLANET’s initiatives include using recycled materials and promoting a circular economy to reduce ocean waste.
TWOTHIRDS
TWOTHIRDS is a clothing brand, founded out of a deep love for the ocean, that has grown into a community of like-minded people. At TWOTHIRDS they want to create clothing with zero impact on the planet and its oceans.
They use biodegradable and environmentally reclaimed materials, especially from the ocean, such as recycled fishing nets and other waste materials from the environment.
TWOTHIRDS is sold at COSH! Members the Conscious Fashion Store in Berlin and at the TWOTHIRDS flagship store in Barcelona
Sea2See
Sea2See produces modern sunglasses, optical frames, and watches using recycled ocean plastic, abandoned fishing nets, and ropes collected from coastal fishing communities in Spain, France, Portugal, Senegal, and Ghana. Each pair of frames, handmade in Italy, represents a significant effort in turning ocean waste into fashionable, high-quality products.
You can find Sea2See at Optiek Cardoen and at SEED Lunettes.
Life is Better on the Island
Life is Better on the Island is a fashion brand dedicated to promoting sustainable living and protecting marine environments. The brand focuses on using natural materials and allocates 5% of their profits for marine debris management. By raising awareness about the importance of ocean conservation, they encourage consumers to make more sustainable choices that benefit both the planet and marine life.
Belamer
Belamer is a swimwear brand that integrates sustainable activities into every aspect of its business. By using ECONYL® material, Belamer helps mitigate the effects of ocean pollution. ECONYL® reclaims post-consumer materials and abandoned fishing nets that have become entangled in coral reefs and the ocean floor to create new materials while cleaning the marine ecosystem.
Their products are designed to be both stylish and environmentally responsible, demonstrating that fashion can play a significant role in protecting marine environments.
You can find Belamer at their flagship store in Barcelona and at the Conscious Fashion Store in Berlin.
Circu
Circu is a swimwear brand that also uses ECONYL® to combat marine debris. They use environmentally responsible materials and manufacturing processes to ensure that their products do not contribute to ocean pollution. Circu is committed to finding the synergy between innovation and technology with tradition and craftsmanship.
Tiny Sea Tales
Tiny Sea Tales is a jewellery brand that makes handmade sea glass jewellery. The raw beauty of each uniquely shaped piece of glass is preserved and brought out by the gold or silver. This helps eliminate ocean debris, while also bringing attention to the problem of marine waste through beautiful jewellery.
With a piece of jewellery from Tiny Sea Tales, you stay connected to the sea and also help keep beaches clean!
Discover Tiny Sea Tales flagship at Hasselt, Belgium.
Bonito
At bonito they create organic cotton garments, made in Barcelona for lovers of the sea.
The search for the waves and the wind has always been a constant in the lives of the founders of BONITO. An illusion that has motivated them, guided them and given them unforgettable moments that they would like other people to be lucky enough to enjoy. That is why they created SOCIALITO, a social project that aims to give young people in complex family situations and with few economic resources the opportunity to enjoy the sea. 5% of BONITO’s income goes to pay for courses to make this wish come true.
