Pioneers in ocean-friendly fashion that help lead the fight against ocean pollution

How Fashion and Lifestyle Brands are Pioneering Conscious and Innovative Practices to Protect Our Oceans

On World Oceans Day, it is essential to acknowledge the efforts of brands that are dedicated to mitigating ocean pollution. The fashion industry, in particular, has a significant impact on the environment, but many forward-thinking companies are rising to the challenge by adopting sustainable practices and materials. These brands are not only raising awareness about ocean pollution but are also actively contributing to its reduction through innovative solutions, such as recycling marine debris, supporting ocean conservation projects, and using eco-friendly materials in their products.

In this article, we will highlight several pioneering brands that are making a difference in protecting our oceans. These companies are setting new standards for environmental responsibility and are proving that fashion and sustainability can go hand in hand. Let’s explore how they are helping to clean our oceans and the unique products they offer.

TWOTHIRDS

TWOTHIRDS is a clothing brand, founded out of a deep love for the ocean, that has grown into a community of like-minded people. At TWOTHIRDS they want to create clothing with zero impact on the planet and its oceans.

They use biodegradable and environmentally reclaimed materials, especially from the ocean, such as recycled fishing nets and other waste materials from the environment.

TWOTHIRDS is sold at COSH! Members the Conscious Fashion Store in Berlin and at the TWOTHIRDS flagship store in Barcelona

8beaufort

8beaufort.Hamburg is a driving force in more sustainable fashion. The brand combines more ethical production with environmental responsibility, using recycled materials and striving for certifications that ensure lower environmental impact. 

they rely on natural and recycled materials to reduce environmental impact. The merino wool comes from mulesing-free farming in Spain and is EU-REACH certified, ensuring limitations on harmful chemicals.

You can find 8beaufort at their flagship store in Hamburg.

Guppyfriend 

A huge amount of plastic fibres find their way into rivers and oceans so if you want to avoid a sea of plastic, Guppyfriend is the solution!

Guppyfriend is a laundry bag that both protects your clothes so less microplastics break off, and it also works as a filter to catch microplastic fibres and prevent them from polluting the water. The bag is designed so it does not release any fibres itself during the wash. 

Guppyfriend is sold at COSH! Members the Kudzu in Brugge, Supergoods in Mechelen & Antwerp, and Restrived in Kampenhout.

Every piece of litter that lands on a street eventually finds its way to a drain, a river, and then the sea. World Cleanup Day is the moment millions of people worldwide decide to interrupt that journey. Join and start where you are: your street, your park, your shoreline.

Register your own cleanup or find one near you via worldcleanupday​.org.