30 September 2024
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Conscious and special: your guide to the best stores in Berlin-Prenzlauer Berg
Refurbished and gentrified. Where, shortly after reunification, the houses were occupied by artists, neighbourhood pubs opened and a spirit of optimism filled the empty and crumbling old buildings, a dignified, family-friendly flair now prevails. Patisseries, wine tastings and pretty design shops line the colourful green streets and symbolise Prenzlauer Berg almost 30 years after reunification. Germany’s largest contiguous Gründerzeit neighbourhood of old buildings is now less rough, definitely more visually appealing and, despite everything, filled with entrepreneurial spirit. Conclusion: Prenzlberg is and remains one of Berlin’s favourite districts!
We have a small and fine selection of slow boutiques that embody conscious shopping and are characterised by their unique selection and sustainable philosophy.
AYANI – Modern, ethical office wear for women
AYANI, the idea of Ani Bagdasaryan, creates timeless fashion from recycled and natural fabrics for working women. Their sophisticated clothes are easy to care for, versatile and even cycle-friendly! Originating from the heart of Armenia, made in Poland and based in Schönhauser Allee, the brand embodies more than just style – it’s a movement. Every purchase supports initiatives to fight poverty and illiteracy in rural Armenian communities, so every AYANI garment is both a fashion and social statement.
HIT-IN.TV – Design diversity that makes everyday life more beautiful
HIT-IN.TV, run by the visionary Elle, is a design experience for all those who value quality, aesthetics and ethical manufacturing. Elle manages to successfully combine these aspects in its product variety, which includes everyday items as well as fashion highlights. This hidden gem on Oderberger Straße offers a wide variety of items and clothing from renowned international and German brands, as well as its own in-house line, which is produced on site. From fashion to bathroom accessories and ceramic mugs, HIT-IN.TV has something for everyone and every occasion.
Jyoti – Fair Works is changing the world of fashion through its profound social impact. Founder Jeanine has created a fashion company that is not only more sustainable, but also socially. They work with three sewing workshops in India, as well as two NGOs that not only provide women with work, but also access to education and medical care. Jyoti is a role model for how fashion can be socially responsible and have a positive impact on the lives of makers and buyers alike.
Now it’s time to hop on the next underground train and get to know many other designers in Berlin! We’ve been out and about in all the neighbourhoods for you and had a close look at them all. Whether in Kreuzberg, Neukölln or Schöneberg, you’ll find a wide variety of creative people who have developed open design studios, a neighbourhood atmosphere and special production processes, such as Atelier Elle Pé or WESEN. Self-created prints on exclusive fabrics can be found at Clara Kaesdorf and Berlin’s salvaged leather sofas are transformed into unique handbags by meyburg. Discover the exciting diversity of Berlin’s design scene with our Conscious Shopping Guides! Have fun and don’t forget to take us with you on your journey and tag us on Instagram.
30 September 2024
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