Eerlijk Waar!

Everyone can undoubtedly find their perfect pair of jeans at Eerlijk Waar! Whether you are short, tall or curvy, Jean-Pierre and Simone will be happy to help you search for the perfect pair of MUD jeans.

As a MUD jeans flagship store, they stock many different MUD jeans designs and sizes. You can also find belts made from old fire hoses from Bendl, sweaters from Ecoalf, underwear from A‑dam and beautiful leather bags from L’ambre. You might end up walking out of the store dressed head to toe in fair and ecological clothing! Together we are making Amsterdam’s streets, ecological and stylish!

Eerlijk Waar! was opened in 2009 by Jean-Pierre and Simone. They thought the world would become a better place if people started wearing clothes not made at the expense of citizens in the Global South. They were also passionate about craftsmanship and the protection of the environment. That’s how they came up with the idea of opening a fair trade boutique suitable for people and the planet. Be sure to visit this fantastic store in Amsterdam’s city centre!