Mud Jeans

Production locations

• Spain 
• Tunisia

Working Conditions & Living Wages

According to MUD Jeans, the company places great importance on social responsibility and more sustainable practices throughout its supply chain. It collaborates with partners who ensure fair working conditions, equitable wages, and transparency, with these standards verified by external organisations such as BSCI, GOTS, and the Social Labour Convergence Programme. While part of the production takes place in Spain, adhering to EU labour laws, another portion is carried out in Tunisia.

MUD Jeans is B Corp certified, a designation awarded by a non-profit organisation that certifies for-profit companies based on their social and environmental performance, public transparency, and accountability.

MUD Jeans emphasises safe working conditions, fair wages, equality, and transparency and states that it works exclusively with manufacturers and suppliers who reflect these values.

The company is also committed to fostering an inclusive society, actively working to make its brand more inclusive and focusing on positive activism.

Materials

• Recycled cotton made from post-consumer recycled cotton
• Organic cotton
• Recycled elastane
• Hemp

40% of the cotton used by MUD Jeans comes from recycled jeans, with the brand aiming to use 100% recycled cotton in the future. Want to know the benefits of cotton? Click here to find out.

MUD Jeans uses only recycled and organic cotton, occasionally blended with a small percentage of elastane for added stretch. The brand also features a unique collection of white jeans, made with 48% recycled bed linen, combined with organic cotton and elastane. A truly innovative recycling story! Curious about how textile recycling works? Click here to learn more.

The buttons and zippers are made from stainless steel and can be fully recycled when the jeans reach the end of their life. Any non-recycled cotton used by MUD Jeans is OCS-certified organic, meaning it excludes all toxic chemicals, pesticides, and genetically modified seeds.

If you’re interested in how hemp fibres are produced, take a look at our informative article.

Producing a pair of MUD Jeans requires approximately 477 litres of water, compared to the 7,000 litres needed for conventional jeans. Thanks to innovative water purification techniques, the leftover water after processing is even cleaner than before. MUD Jeans states to use 93% less water and emits 74% less CO2 than the industry standard. A pair of MUD Jeans generates about 6 kg of CO2, compared to the usual 23 kg.

Packaging

MUD Jeans uses plastic-free packaging made from 72% recycled cardboard. The boxes are designed to fit perfectly, reducing material use and waste. The cardboard is recyclable and 80% biodegradable.

No specific information about packaging within the supply chain is provided on the website.

Water usage & chemicals

MUD Jeans has eliminated PP spray, uses Cradle2Cradle (C2C)-certified indigo dyes, and recycles 95% of water in the washing process.

Circular product design

MUD Jeans focuses on monofibres to maximise recyclability. Most jeans are made from post-consumer recycled cotton and organic cotton. Synthetic fibres are minimised, with recycled elastane limited to a maximum of 2% in stretch jeans.

The brand aims to produce jeans made from 100% recycled cotton and uses monomaterials to facilitate easier recycling.

Circular business models

MUD Jeans offers free repair services for leasing customers during the first year. This extends the lifespan of the jeans, reduces waste, and conserves resources.

MUD Jeans has fully closed the textile loop. Every pair of jeans is recycled after use, preventing these valuable materials from ending up in landfill.

Customers can return old jeans – regardless of the brand – as long as they contain at least 96% cotton. In return, new customers receive a discount or a free month of leasing. MUD Jeans recycles these donations into new denim products.

In 2013, MUD Jeans introduced the ​“Lease a Jeans” model, allowing customers to lease their jeans for a monthly fee and either exchange or keep them after a year. The service includes free repairs and encourages returns for recycling, enabling MUD Jeans to maintain control over their materials.

MUD Jeans is the first brand to measure the environmental impact of its collection through an LCA (Life Cycle Assessment) conducted by Ecochain.

Distance & complexity of the supply chain

• Spain
• Tunisia
• The headquarters are located in Amsterdam, the Netherlands.

This streamlined approach enables MUD Jeans to better monitor production processes and to foster collaboration and innovation within the supply chain.

Transportation

The cotton is sourced from Turkey, the fabrics are woven in Spain, the products are sewn and finished in Tunisia, and then transported to the Netherlands for sale.

The following suppliers contribute to MUD Jeans’ circular production process, with fabrics primarily coming from Spain and Turkey and final assembly taking place in Tunisia: Recover, Ferre, Tejidos Royo, Bossa, Calik Denim, and Yousstex International.

No information about the transportation methods used is provided.

MUD Jeans does not use any animal-derived materials in its products. The brand is fully vegan and has been certified by PETA (People for the Ethical Treatment of Animals). 
MUD Jeans ensures that all denim is cruelty-free, with no harm caused to animals during production. As a result, all leather patches on the jeans are replaced with FSC-certified paper.

Product design

The company offers a wide range of products, including casual jeans, jackets and vests, basic shirts, dresses, jumpsuits, shorts, and skirts. This diverse collection is further complemented by a variety of accessories.

Slow fashion processes

MUD Jeans promotes slow fashion with timeless designs. Classic fits are complemented by occasional drops and new colour options.

Transparency on product

With Tex Tracer, every product can be fully traced — from the materials used to dyeing and washing, as well as assembly and storage.

Transparency on processes

For each pair of jeans, MUD Jeans conducts a Life Cycle Assessment (LCA) with Ecochain to determine the precise environmental impact.

Each year, the carbon footprint of the jeans is calculated and shared.