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Everyone can certainly find a pair of jeans at Eerlijk Waar! Whether you are short or tall, whether you have nice curves, Jean-Pierre and Simone will be happy to help you in your search for the perfect MUD jeans.

As a MUD jeans flagship store, they stock a large number of different MUD jeans designs and sizes. You can also find belts made from old fire hoses from Bendl, sweaters from Ecoalf, underwear from A-dam and beautiful leather bags from L'ambre. You might walk out of the store in a totally fair and ecological outfit. Making Amsterdam's streets fair, eco and stylish!

Eerlijk Waar! was opened in 2009 by Jean-Pierre and Simone. They thought that the world would become a better place if people started wearing clothes that were not made at the expense of less fortunate fellow man in the Global South. They were also passionate about the craft of clothing and the protection of the environment. That's how they came up with the idea of opening a fair trade boutique, good for people and the planet. Be sure to stop by at this amazing store in Amsterdam’s city center!


Our brands

Mud Jeans
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled Post consumer Jeans
Circular Business Model Repair or Take Back Service
Circular Upcycled Materials
Circular Business Model Leasing Swapping or Library
Zero Waste Packaging
Zero Waste Repair Service
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Ecoalf
Ethically Made
Ethically supports a charity
Vegan part of the collection is vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Ocean Plastics
Circular Upcycled Materials
Transparency 50%: through storytelling
A-dam
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled Ocean Plastics
Circular Upcycled PET Plastics
Slow Fashion Seasonless
Transparency 50%: through storytelling
Maium
Ethically Made
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled PET Plastics
Circular Upcycled Materials
Slow Fashion Seasonless

Opening hours

Monday10:00 - 18:00
Tuesday10:00 - 18:00
Wednesday10:00 - 18:00
Thursday10:00 - 19:30
Friday10:00 - 18:00
Saturday10:00 - 18:00
Sunday11:00 - 17:30
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