Amsterdam, January 20, 2025 – De Hallen Amsterdam will soon feature a new shopping experience: the Start Fresh pop-up, open from January 20 to February 2.
Start Fresh Pop-Up
The Start Fresh pop-up is a unique collaboration between 10 female-founded brands. On Blue Monday – the day many give up on their New Year’s resolutions – these brands demonstrate how easy it is to make conscious choices with a positive impact.
The pop-up officially opens its doors on Monday, January 20 (Blue Monday). During the event, the circular jewellery brand NoWa and Nature Bar, creators of 100% natural cosmetics with circular ingredients, join forces with 8 other more sustainable brands to transform the shop into a mini department store. Visitors can explore a wide range of eco-friendly products.
“This pop-up isn’t just about Blue Monday – it’s about showcasing solutions. All the brands started from the same frustration: ‘There must be a better way.’ Together, we’re showing that sustainability doesn’t have to be complicated,” says Marlies van Heusden, founder of Nature Bar.
The following female-founded brands are featured in the pop-up:
- NoWa
Sustainable jewelry made from gold and silver recovered from old phones. - Nature Bar
100% natural cosmetics with circular ingredients, handmade in Amsterdam’s De Hallen. - Vini Mini
Helping parents reduce and safely manage food allergies in children. - Spriet
Adventure boxes for little and big fans of nature. - ReFlower
A subscription service for beautiful artificial flower bouquets, perfect for homes, offices, or hospitality spaces. - ReBloom Care
Combines health, convenience, and sustainability with natural toothpaste in stylish glass bottles. - Sofie
Encouraging greener, healthier financial habits with a personal touch. - New Optimist
Building a sustainable fashion revolution, one stitch at a time. - Food for Skin
A minimalist skincare routine with only three high-quality products for everyone. - Billie Wonder
Carefully designed premium reusable diapers and accessories, good for people and the planet.
Program Highlights
In addition to discovering and purchasing sustainable products, visitors can enjoy a variety of inspiring activities, including:
- A soap-making workshop by Nature Bar.
- A sustainable diaper challenge by Billie Wonder.
- A financial planning workshop by Sofie, where participants create their own financial plans in just three hours.
- A chance to recycle old phones with NoWa to be transformed into jewelry.
Practical Information:
- What: Start Fresh Pop-Up
- When: January 20 – February 2, 2025
- Where: Hannie Dankbaarpassage 45, De Hallen, Amsterdam
