Start Fresh Pop-Up in the iconic De Hallen of Amsterdam

Ams­ter­dam, Janu­ary 20, 2025 – De Hal­len Ams­ter­dam will soon featu­re a new shop­ping expe­ri­en­ce: the Start Fresh pop-up, open from Janu­ary 20 to Febru­ary 2.

Start Fresh Pop-Up
The Start Fresh pop-up is a unique col­la­bo­ra­ti­on betwe­en 10 fema­le-foun­ded bran­ds. On Blue Mon­day – the day many give up on the­ir New Year’s reso­lu­ti­ons – the­se bran­ds demons­tra­te how easy it is to make con­s­ci­ous cho­ices with a posi­ti­ve impact.

The pop-up offi­ci­al­ly opens its doors on Mon­day, Janu­ary 20 (Blue Mon­day). During the event, the cir­cu­lar jewel­lery brand NoWa and Natu­re Bar, cre­ators of 100% natu­ral cosme­tics with cir­cu­lar ingre­di­ents, join for­ces with 8 other more sus­ta­ina­ble bran­ds to tran­sform the shop into a mini depart­ment sto­re. Visi­tors can explo­re a wide ran­ge of eco-fri­end­ly pro­duc­ts.
​“This pop-up isn’t just abo­ut Blue Mon­day – it’s abo­ut showca­sing solu­ti­ons. All the bran­ds star­ted from the same frus­tra­ti­on: ​‘The­re must be a bet­ter way.’ Toget­her, we’re showing that sus­ta­ina­bi­lity doesn’t have to be com­pli­ca­ted,” says Mar­li­es van Heusden, foun­der of Natu­re Bar.

The fol­lowing fema­le-foun­ded bran­ds are featu­red in the pop-up:

• NoWa
  Sus­ta­ina­ble jewel­ry made from gold and sil­ver reco­ve­red from old phones.
• Natu­re Bar
  100% natu­ral cosme­tics with cir­cu­lar ingre­di­ents, han­d­ma­de in Amsterdam’s De Hallen.
• Vini Mini
  Hel­ping parents redu­ce and safely mana­ge food aller­gi­es in children.
• Spri­et
  Adven­tu­re boxes for lit­tle and big fans of nature.
• ReFlower
  A sub­s­crip­ti­on ser­vi­ce for beauti­ful arti­fi­ci­al flower bouqu­ets, per­fect for homes, offi­ces, or hos­pi­ta­lity spaces.
• ReBlo­om Care
  Com­bi­nes heal­th, conve­ni­en­ce, and sus­ta­ina­bi­lity with natu­ral toot­h­pas­te in stylish glass bottles.
• Sofie
  Enco­ura­ging gre­ener, heal­t­hi­er finan­ci­al habits with a per­so­nal touch.
• New Opti­mist
  Buil­ding a sus­ta­ina­ble fashi­on revo­lu­ti­on, one stit­ch at a time.
• Food for Skin
  A mini­ma­list skin­ca­re routi­ne with only three high-quality pro­duc­ts for everyone.
• Bil­lie Won­der
  Care­ful­ly desig­ned pre­mi­um reusa­ble diapers and acce­sso­ri­es, good for people and the planet.

Pro­gram Hig­hlig­h­ts
In addi­ti­on to dis­co­ve­ring and pur­c­ha­sing sus­ta­ina­ble pro­duc­ts, visi­tors can enjoy a vari­ety of ins­pi­ring acti­vi­ti­es, including:

• A soap-making wor­k­shop by Natu­re Bar.
• A sus­ta­ina­ble diaper chal­len­ge by Bil­lie Wonder.
• A finan­ci­al plan­ning wor­k­shop by Sofie, whe­re par­ti­ci­pants cre­ate the­ir own finan­ci­al plans in just three hours.
• A chan­ce to recy­cle old pho­nes with NoWa to be tran­sfor­med into jewelry.

Prac­ti­cal Information:

• What: Start Fresh Pop-Up
• When: Janu­ary 20 – Febru­ary 2, 2025
• Whe­re: Han­nie Dan­k­ba­ar­pa­ssa­ge 45, De Hal­len, Amsterdam