Froy & dind is part of Green Queens, an umbrella organisation with a number of Belgian brands, such as Froy & Dind ladies, Munoman, Green Zoo and Onnolulu. Froy & Dind was founded with the aim of making the fashion industry a better place. It is a clothing brand for women, children and newborns. Almost every garment has a cheerful print. Perfect for family Sundays full of fun.
Froy & Dind is part of Green Queens, which means the brand has been working with the same trusted factories for ten years, as do all of the group’s other labels. Production takes place in Turkey and Portugal, where employees work in good conditions and receive a fair wage under European labour law.
Green Queens is committed to keeping overproduction to an absolute minimum. That is why the organisation applies one shared system across all its brands, monitoring production and sales so closely that it knows exactly how much stock each shop needs. Digital printing gives the team an even clearer view of production volumes. Should any surplus stock remain, Green Queens channels it into stock sales or donates it to charities such as Payoke, Artsen Zonder Vakantie and the Berrefonds.
