6 November 2025
Sunlight and colour: the hidden drivers of microfiber pollution in the ocean
- Plastics
Until now, brands and companies have usually chosen materials based on profit maximisation. In our present linear economy, this has resulted in an overconsumption of non-renewable, virgin materials, many going to waste during production. A circular economy calls for a shift in resource consumption, favouring reclaimed and repurposed materials in order to minimise and at best eliminate waste.
6 November 2025
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