- India
The products of JULAHAS are handcrafted by skilled artisans in India. The company provides fair and consistent work, while supporting traditional crafts and communities that are threatened by industrialisation. Artisans are guaranteed a regular income close to their homes, and all partners share the same values, including a commitment to the prohibition of child labour.
JULAHAS is particularly focused on empowering women and promoting equal opportunities for all.
For the silver brooches, the company collaborates with a Fair Trade organisation, Her Future Coalition.
The connection with the artisans is direct, ensuring close and transparent cooperation.
Materials
- Himalayan wool
- Forest Silk
- cotton
The company focuses on natural and locally sourced materials from communities, helping to minimise its ecological footprint. Natural materials are biodegradable and more sustainable in terms of resource extraction. Consistent quality is ensured through regular reports on the material composition of the products.
One of JULAHAS’ suppliers is Woolmark-certified. Additionally, some of the cotton and wool suppliers are organic-certified or collaborate with farming communities, ensuring a connected and transparent production chain.
Traditional wooden handlooms and sewing machines are used in the production process, reducing energy consumption.
Packaging
Within the supply chain, products are packaged in poly bags and cartons. Customers receive each product in a reusable fabric bag, which can be repurposed, supporting more sustainable packaging practices.
Water Usage & Chemicals
The fibres are dyed using AZO-free chemical dyes. If you’re interested in understanding the impact of textile dyeing on global water pollution, you can read more in this article.
The company partners with Grow-Trees, planting a tree for every purchase made. After the purchase, customers receive an E‑Tree Certificate with a unique code, allowing them to see the exact location of the tree.
Grow-Trees is a social enterprise dedicated to empowering women, protecting the environment, and developing rural communities. By planting trees, the organisation not only creates employment opportunities for women in villages but also contributes to climate regulation and improves soil quality. These initiatives benefit farming communities in the long term, enhancing their livelihoods and more sustainability.
Circular product design
- The company focuses primarily on 100% natural mono-materials, which facilitates recyclability.
- Customers can find comprehensive care and repair instructions on the JULAHAS website. These tips explain how to wash and store the products correctly and how to repair them if necessary. A clear step-by-step video guide shows how threads that have been pulled out can be professionally pulled back in.
Circular business models
- JULAHAS supports its customers with repair requests by providing additional buttons or patches. The label also offers a Re-NEW Mending Kit in its online store.
- JULAHAS does not have a traditional take-back system, but actively promotes the #BTS (Buy, Sell, Trade) concept within its community via its Facebook platform.
JULAHAS focuses on circularity by manufacturing durable products from natural materials and integrating traditional craft techniques into production. The high quality of the materials and the ability to wear and repair products in a variety of ways extends their lifespan.
Distance & complexity of the supply chain
- Production location: India
- The JULAHAS studio is located in Amstelveen, Netherlands.
Transportation
- The goods are shipped via bus and road transport, using services such as Speed Post India or DTDC.
- Silk
- Wool
Although the company does not have a specific code of conduct, the wool suppliers are trustworthy sources that are approved by the government.
One of the suppliers is Woolmark-certified.
The company creates handmade capes, kimonos, scarves, belts, and other garments, as well as accessories. They aim to make their products as size-independent as possible, allowing them to be adjusted or wrapped to fit the wearer. Each handcrafted piece gains its unique character through the use of traditional wooden handlooms, ensuring that every item is distinct and irreplaceable.
JULAHAS collaborates with the transparency platform Renoon, offering a digital Product Passport for each item. This ensures complete transparency regarding the production process, providing detailed information on where the products are made and who is involved in their creation.
Conclusion
The female-founded label JULAHAS celebrates India’s rich textile heritage and the intricate craftsmanship that goes into each of its products. Rooted in traditional Indian hand-weaving techniques, JULAHAS is known for its handcrafted, unique creations. Explore the map below and discover these special pieces in their store in Amsterdam or online.