9 December 2025
Niki de Schryver from COSH!: Fast fashion harms circular goals
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Fashion that fits everyone — and is better for the planet
Body positivity has been a term that is becoming more and more popular the past years. While it is a great victory for people of all different sizes to see themselves represented in media campaigns from their favourite brands, it is also highly criticised for being ‘just a trend’. Some brands use it just as a marketing strategy, without really matching the values of inclusivity.
But it’s not all brands doing this harm. In a world where fashion has often catered to a narrow ideal, a growing number of brands are honestly challenging the status quo by bringing the true message of body positivity to their customers. Some fashion brands show the world that their clothes are really for everyone, no matter your size, body type or shape. And even better: they’re doing it more sustainably by prioritizing eco-friendlier practices and more ethical production alongside inclusivity. Because style should celebrate every body, not just some.
We’re highlighting some of our favourite brands that are celebrating people and bodies of all sizes.
Soft Revolt
Comfortable, wire-free bras from cup sizes B to G
Breasts come in all shapes and sizes, so why are most stores full of very limited bra sizes? The Dutch brand Soft Revolt thinks it can be done differently. They created a comfortable, wire-free bra that is suitable for a very wide range of cup sizes, from cup size B to G, divided into sizes 1 to 12. Via their website you can easily calculate in 3 steps which size is most suitable for your body by filling in the following 3 things: your measurements, which fit you prefer and what cup size you normally have. Or book an online fitting with one of the fitting experts. Another nice thing: the bras are very flexible so that they move with you when your body changes once in a while.
MUSA Intimates
Inclusive and empowering underwear
Underwear is the first layer we put on every day – so it should be comfortable, supportive and inclusive. That’s why we like the soft and stretchy underwear from Dutch brand MUSA Intimates. They focus on creating empowering and inclusive underwear made from an innovative seaweed fabric. Soft for your body and better for the planet! The underwear ranges from XS to XXL and online you’ll find a handy size chart where you can measure your body to find the right size.
Ophelia Lingerie
Elegant and romantic lingerie for cup sizes A to E
It’s not always easy to find romantic, lace bras without underwire in larger sizes. Larger cup sizes need more support, so it’s sometimes practically not possible to make a lace bra with the right support for larger sizes. But luckily there are brands that do their best to make these types of bras in the largest possible sizes, such as the Antwerp lingerie brand Ophelia Lingerie. Here you’ll find beautiful, elegant bras and bodies in neutral and soft colours of lace in cup sizes A to E. Visit the Ophelia Lingerie store in Antwerp or go to the webshop with a handy size chart to find your right size.
Organic Basics
Underwear that makes you feel comfortable
The Danish brand Organic Basics makes comfortable and timeless underwear and basic clothing that fits different body types. They strive to make more sustainable underwear that lasts a long time and can be worn every day. That is why they mainly choose natural or recycled materials and timeless colors and designs with a lot of stretch. Most items from Organic Basics are available from XS to XL – already quite wide – but we think this could be a bit more inclusive!
You can shop the inclusive basics from Organic Basics at Harvest Club in Leuven, Sophie Stone in Utrecht, HOST in Antwerp, SOFlien in Leuven, Paplou in Hasselt and LOYA in Breda.
Girlfriend Collective
Inclusive sportswear for different shapes and sizes
Sportswear that everyone feels good in, is at the core of American brand Girlfriend Collective. With a size range from XXS to 6XL, they strive to make sportswear for as many types of bodies as possible. In their cheerful and empowering campaigns you’ll also see models with all shapes and sizes, so that you too can see yourself in their comfortable, timeless and fashionable sportswear. You can shop the Girlfriend Collective collection at Sophie Stone in Utrecht.
Jyoti – Fair Works
Stylish, timeless clothing from size 34 to 46
German brand Jyoti – Fair Works proves that style and inclusivity go hand in hand. With a focus on elegant, timeless designs, it offers clothing in a wide range of sizes – from XS to XXL, or sizes 34 to 46 – without compromising on fit or quality. Each garment is designed to last for years, with attention to sustainability, comfort and a fairer, social support for the makers of the clothes.
REMESALT
Extravagant fashion from Berlin, made to order in all sizes
“Wear it, own it, flaunt it.” Berlin-based fashion brand REMESALT offers a genderless and queer aesthetic that allows everyone to shine. The extravagant designs are made locally and can be made to order in any size possible. In addition to inclusive sizing, the brand breaks with traditional gender norms and societal conventions when it comes to style and self-expression. Visit REMESALT’s showroom and studio in Berlin or discover the collection online.
Godfrieds Jeans
Selvedge jeans, made to order in your size
Looking for a high-quality pair of jeans that fit you like a glove – no matter your size? At Belgian brand Godfrieds Jeans, you’ll find custom-made Italian and Japanese selvedge denim. Choose from a variety of fits and personalization options such as cuffing, leg splits and more – tailored to your size, style and comfort. No matter how long, short, wide or narrow you want your jeans to be: they’re made to measure. Every piece from Godfrieds is handmade in their Belgian atelier, with a focus on craftsmanship and sustainability.
De Ionescu
Stylish and timeless clothing in very small and very large sizes
According to the brand De Ionescu, stylish, timeless and more ethically made fashion doesn’t have to have limitations in sizing. That’s why they design most of the items in their collection in both small sizes like XXS and XS to larger sizes up to 7XL. The collection features high-quality garments that are both traditional and modern, made from natural materials like hemp, linen, cotton and wool. The clothing is made with an eye for traditional craftsmanship, more ethical production and timeless design, and is available for both men and women.
Merz. b. Schwanen
Comfortable, modern and stylish trousers in many sizes
For stylish and comfortable trousers in a wide range of sizes, you can go to the German fashion label Merz. b. Schwanen. From chinos and pleated trousers to timeless cotton trousers and a cool rib. Each model has a wide range of sizes from small sizes such as XXS and XS to larger sizes such as XL and XXL. This collection is a golden gem in your search for nice and trendy trousers, because there is plenty of choice!
Clara Kaesdorf
Custom made elegant fashion with prints
Do you love prints? Berlin fashion label Clara Kaesdorf distinguishes itself with a collection full of unusual fits and elegant, daring prints. The clothing is made from high-quality natural materials of organic origin, such as wool blends, silk, linen, cotton, lyocell and tencel. And the great thing is: every piece of clothing is made to measure in her atelier, so they can adjust the garment to your size, fit and measurements. After all, they know very well that every body is different. It is an ode to craftsmanship and makes ready-made fashion superfluous.
Vauno
Knitted woolen clothing in a broad size range
For high-quality, woolen knitted clothing, you can go to the German brand Vauno. They think it’s important that everyone feels good in their clothing, which is why all models are available in sizes up to 3XL. This way, everyone can enjoy a comfortable fit without compromising on style or quality. The knitted wool clothing stands for quality, comfort and sustainability. Made from 100% high-quality and locally produced wool, these garments offer natural warmth and breathability – perfect for every season. Thanks to the refined finish and timeless designs, they are suitable for both casual and stylish occasions.
