Musa Intimates

Production locations

• The Netherlands: handmade in Atelier in Utrecht

Working Conditions & living wages

All products are handmade in the local atelier in Utrecht, The Netherlands by the brand’s in house seamstress. The brand is committed to craftsmanship and pledges to maintain an ethical work environment that prioritizes fairness and respect. The Netherlands also adheres to strict EU regulation.

We don’t know much about the working conditions of their suppliers, but most of their facilities are also under EU regulation.

Materials 

• PYRATEX®seacell 11 fabric
  • 20% seacell: cellulosic fibre similar to Lyocell harvested from seaweed
  • 80% Tencel®: certified under Standard 100 OEKO-TEX
  • Almost 100% of wood and pulp used are FSC® or PEFC ™ certified or controlled
• Polyester Gütterman yarn
• Recycled polyester labels: Wunderlabel and Dutch Label Shop
• Gusset: made out of 60% organic cotton and 40% banana fabric

• For this collection the brand decided on a different material for crafting their MUSA undies. The brand decided to use PYRATEX® seacell 11 fabric, which is a blend of 20% seacell and 80% Tencel®, selected for its softness, good stretch, and substantial interlock knitting structure.

• The seacell component, comprising 20% of the fabric, is a cellulosic fibre derived from Icelandic seaweed harvested using a more sustainable and selective process that allows the plants to regenerate. This fibre is carbon-neutral and produced in a closed-loop system that ensures no chemical waste is released. The seaweed’s beneficial properties are preserved within the fibre, even after multiple washes, contributing to the fabric’s sustainability and durability.

The remaining 80% of the fabric is Tencel®, a renewable, wood-based fibre produced in Austria under the Standard 100 OEKO-TEX certification. Tencel® is made from wood sourced from FSC® or PEFC™ certified forests and sustainably managed plantations that avoid the use of chemical fertilisers. The fibres are not only compostable but also fully biodegradable in both soil and marine environments, ensuring minimal environmental impact throughout their lifecycle.

Packaging

The brand uses 60% recycled materials for packaging, these materials are also biodegradable. 

Each package contains a card with information and some kind words from the brand. The products are packed in tissue paper and closed with a sticker to ensure a safe arrival.

Water usage & chemicals

For the seacell collection the brand’s fabric supplier PYRATEX® uses reactive dyes for their superior durability and colourfastness, consuming 90% fewer chemicals than fully synthetic dyeing methods. The water used in the dyeing process is recycled, significantly minimising environmental impact. While reactive dyes require less water than natural dyes, seacell fabric also avoids chemical finishes to maintain the plant’s quality.

Circular product design

The fibres used for the Seacell Collection are compostable and fully biodegradable in soil and marine conditions, according to PYRATEX®.

Circular business models

The brand is working on creating options for their customers to recycle their products in the future.

NOTE: This lower score is normal for the type of products the brand makes. Since circular business models like rental or repair aren’t applicable for underwear. 

Distance & complexity of the supply chain

• Production locations: Utrecht, The Netherlands
• Raw Materials:
  • Seaweed: fjords of Iceland
  • Banana fibre for gusset: India
  • Tencel: Austria
  • Yarn: Germany
• Fabric:
  • PYRATEX®: based in Madrid, Spain. They produce in Italy, Spain, and Portugal, and have recently started doing so in Mexico for their America-based clients. All their stock orders are being delivered from their warehouse based in Coslada, Madrid.
• HQ: Utrecht, The Netherlands
• Export: The Netherlands & some European countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Germany, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom

We would like to see where the organic cotton (used in the gusset)comes from and in which country the seacell fabric is specifically made to depict a more accurate representation of the supply chain.

Transportation

• Supply chain: 

Their PYRATEX® fabric supplier uses UPS Standard to ship fabric.

• E- commerce: the brand doesn’t disclose transportation methods.

The brand doesn’t use any animal derived materials and could be described as vegan.

Product design

The brand designs underwear, tops, sleeves, and dresses.

Musa Intimates prioritizes inclusivity, offering fits for everyone. They want to empower individuals with a mindset that helps them conquer the day with their mantra ​“My Comfort, My Sexy, Our Future”. Their MINE boxer represents their dedication to gender-neutral options.

Slow fashion processes

So far the brand has released two collections, one focused on a Banana Fabric and the latest focused on Seacell Fabric.

The brand’s sizing page helps customers find their correct size while shopping.

The products are made to order to avoid dead stock and adding to the textile waste problems.

Transparency on product

Each product page shares a material list, with extra information about the material, and care instructions.

Transparency on processes 

The brand reflects on what sustainability means to them and how this influences their decision-making process. On the dedicated sustainability page, visitors can read about the reasoning behind choices made in the production process. 

The brand is open about their material suppliers, down to the labels. 

The fabric suppliers are linked, leading to extra information about the qualities and sustainability aspects of each fabric.