Handcrafted, timeless, local: where to shop differently in Barcelona

Barcelona is a city full of creativity, and that extends to its fashion scene. Beyond the big-name stores and fast-changing trends, a growing number of local brands are rethinking the way clothes and accessories are made. From handcrafted beachwear to carefully designed bags and innovative fashion, these Barcelona-based labels and stores are proving that style and responsibility can go hand in hand. Whether you’re looking for timeless swimwear, thoughtfully produced handbags, or unique pieces made with alternative materials, these entrepreneurs are leading the way with their considered approach to design and production. Let’s take a closer look at some of the local names shaping the future of fashion in Barcelona.

OWL

Lingerie and urban fashion from unique materials

Owl is a Barcelona-based brand led by Eduard Ballester, known for its innovative approach to fashion design. Since launching in 2013 with a focus on underwear, the brand has expanded into outerwear, working with materials such as repurposed paragliders and other textiles sourced through unique collaborations. Each garment is produced in limited editions, cut individually to reflect the distinct characteristics of the materials used. Owl’s production takes place locally, with most suppliers and workshops located within 100 kilometres of Barcelona. The brand also partners with social workshops, supporting community initiatives and craftsmanship. With a strong focus on thoughtful design and material reuse, Owl continues to explore new ways to bring creativity and responsibility together in fashion.

TWOTHIRDS

Made-to-order fashion designed to last

TWOTHIRDS takes a different approach to fashion, prioritising a more thoughtful production and long-term wearability. Instead of mass-producing collections, the brand uses a pre-order system, allowing customers to choose what they want before it’s made. This model shapes everything they do, from fabric selection to garment construction, and encourages a slower, more considered way of shopping. Based in Europe, TWOTHIRDS works closely with long-term suppliers in Portugal, France, Italy, and Spain, ensuring attention to detail at every stage. They also incorporate deadstock fabrics—materials left unused by other brands — into limited edition collections, giving new purpose to high-quality textiles. With a focus on craftsmanship, quality materials, and design that stands the test of time, TWOTHIRDS offers an alternative to fast-changing fashion trends.

Little Label Lovers

Timeless children’s clothing to be worn, shared and cherished

Located in the heart of El Born, Barcelona, Little Label Lovers was founded by Miriam, a mother of two who saw a need for a different approach to children’s fashion in the city. Since opening in June 2022, the boutique has carefully curated a selection of children’s clothing brands that prioritise thoughtful design and quality craftsmanship. With a focus on timeless styles and durable materials, Little Label Lovers encourages families to choose pieces that can be worn, shared, and cherished for years to come. By partnering with brands that align with this vision, the store offers a space where parents can explore fashion that balances style with long-term wearability.

Belamer

Minimalist swimwear crafted in local workshops

Belamer is beautiful beachwear brand founded by two sisters in 2020, offering refined, minimalist designs for women who appreciate elegance and thoughtful craftsmanship. With a focus on simplicity and sensuality, each piece is carefully handcrafted in local workshops, using premium materials sourced from Spain and Italy. The brand values quality over quantity, creating timeless swimwear that blends comfort with sophistication. Designed to make women feel confident and effortlessly stylish, Belamer’s collection reflects a deep connection to nature and a commitment to considered production.

Do you want to shop more consciously? Discover our local shopping routes and find more sustainable stores near you!