13 November 2025
The coolest more sustainable fashion and lifestyle shops in Brussels
- COSH! Member Publicity
- City Guide
Tucked away on Croatia’s Istrian coast, this hidden gem offers more than just seaside charm. Poreč may be small, but its historic cobbled streets are brimming with independent labels and local creativity. From handcrafted jewellery to statement garments and upcycled pieces inspired by the coast, this town is a lively spot for artisan fashion and carefully curated boutiques.
Taking you off the beaten path, this guide spotlights hidden boutiques and small businesses that prioritise detail, craftsmanship, and more thoughtful alternatives to conventional fashion.
Blu
Coastal feel in the centre of Poreč
With its breezy nautical tones and clear Mediterranean influence, Blu has become a staple in Poreč for locally designed fashion and accessories. This Croatian brand channels the essence of Istria through relaxed silhouettes and playful sea and sun inspired motifs. Located right on Trg Slobode, Blu’s flagship store offers collections for women, men, and children, alongside coastal-inspired homeware and more durable accessories. Designed in Croatia and more ethically produced within the EU, their range includes soft knitwear, beach-ready pieces, and charming home goods, created with functionality and longevity in mind.
Open daily from morning until evening, Blu encourages you to slow down, browse at your leisure, and discover wearable expressions of the Istrian spirit, all thoughtfully designed with longevity in mind.
By Kumi
Handmade cuddly toys from Poreč
Looking for a unique and heartfelt gift for a child? At By Kumi in Poreč, you’ll find handmade dolls and cuddly toys, lovingly created by local designer Kumi. From octopuses and little witches to adorable fantasy friends: each piece is locally crafted with anti-allergic cotton and great care. A heartwarming spot for those who appreciate craftsmanship and softness.
Rêveurs
Local design meets artistic flair
Rêveurs draws in those with an eye for considered design, blending slow fashion and refined sensifbility. This curated concept store brings together minimalist aesthetics and a Mediterranean sense of ease, offering a well-balanced selection of homeware, statement accessories, and understated fashion pieces. Think woven baskets, linen garments, glass jewellery, and ceramics, all selected for their tactile quality and timeless appeal.
Prioritising craftsmanship over mass production, many pieces are made in Croatia or neighbouring regions, grounding the selection in its local surroundings.
Hermanos Couture
Blending functionality with subtle elegance
Bringing a touch of quiet luxury to the Istrian coast, Hermanos Couture offers a more polished take on resort wear. Originally founded in Rovinj, the brand’s growing presence in Poreč makes it a worthwhile stop for visitors interested in contemporary tailoring and understated elegance.
Collections feature timeless silhouettes crafted from lightweight, high-quality materials, from silk blouses and tailored trousers to easy-going pieces made for travel. Many garments are designed in-house and produced in small batches, with a focus on longevity and reduced impact. The store provides a calm, welcoming space, whether you’re after styling advice or simply browsing the curated selection.
Blue Poreč
Istrian design and local creatives in the spotlight
Blue Poreč is more than just a store – it’s the curated vision of founder Ivana Anzulović. The brand combines local design with a modern aesthetic, highlighting handmade pieces and independent makers. Through its product selection, seasonal market elements, and regional collaborations, Blue Poreč offers a window into the city’s evolving design scene.
It’s a space to discover what’s new, where to go, and how to support local designers.
