This beauty concept store in Aalst, run by Chloé Matthieu and Dries De Kimpe, is all about skincare, make-up and self-care, with time for personal advice. Women and men are equally welcome, whether you are looking for a fixed routine or simply want to discover something new.
According to Chloé and Dries, their story starts with people: caring, funny, engaged and a little contrary. They want to encourage customers to look after themselves well and to think carefully about what they put on their skin. That is why at Clothilde you leave with more than a product: you also get an explanation of how and why to use it. Quality and a personal approach come before speed. Clothilde is a beauty concept store in Aalst where personal advice helps you choose skincare and make-up that suit your skin and routine.
The range is broad. You will find skincare for face and body, make-up, hair care, deodorant, oral care, hand care, fragrance such as perfume, essential oils and home scents, and food supplements. In total there are around forty brands on the shelves, each with its own story that Chloé is happy to tell you. If you want to get to know the products better, head to the Clothilde Studio. There are group workshops, for example on a quick ten-minute morning routine, a full natural make-up look, or eyes, brows and lips. No prior experience is needed. For a group of friends, a hen party or a birthday there are party workshops, and a private workshop can also take place at your home. Prefer one-to-one? Then book a short make-up demo with advice on colours, products and techniques, or a make-up session in which a make-up artist applies a full look, ideal before a party or appointment. There is also an offer for brides.
Looking for skincare and make-up in Aalst, with someone who takes the time to understand your skin and your routine? Or for an original workshop for a group of friends? Then Clothilde on the Korte Zoutstraat is an address to remember. If you prefer to shop online, the range is also in the webshop, with free pick-up at the shop in Aalst. Gift cards and gift sets are available too, for when you want to treat someone else.
