A Pop-up Stop on Schadowstraße During the Fashion Days
For the DFD Festival 2026, the Telekom flagship store on Schadowstraße turns into a pop-up destination right in the heart of Düsseldorf’s shopping district. Set over three floors in one of the city’s busiest pedestrian streets, the store joins the festival line-up with a programme built around the day, inviting festival-goers to drop in between visits to the surrounding shows, markets and open ateliers.
Schadowstraße sits at the centre of the Düsseldorf Fashion Days, running from Königsallee towards Berliner Allee, so the pop-up is an easy stop while exploring the wider festival on foot.
Whether you are passing through on a shopping route or making a day of the DFD programme, the Telekom Shop offers a place to pause, look around and take in the festival atmosphere.
