Black Friday. The epitome of consumerism at its peak. Did you know that up to 80% of the clothing bought on this day is worn only a few times — or sometimes not at all — before it’s discarded?
A perfect moment to reflect on the power we hold as consumers to ignite a shift in the fashion industry during our event in collaboration with Pakhuis de Zwijger ‘Black Friday: A call to conscious consumerism’ on Black Friday.
Here’s the naked truth: our clothing consumption has spiraled out of control. Recycling centers are overwhelmed, unable to cope with the mountains of clothing we cast aside, adding strain to our planet. But here’s the good news: we can change this story, and it starts with us.
Together, with YOU — the conscious citizen and consumer — and experts: Fashion Psychologist Anke Vermeer, Professor Circular Business Kim Poldner, Fashion Journalist Susan Sjouwerman, and Willem Swager, Director of Finance & Operations EMEA Patagonia, we’re on a mission to find out how we can reclaim control over our consumption patterns and drive systemic change.
