Circular product design
Free Prisoner promotes a circular economy by focusing on compostable clothing made primarily from hemp and organic cotton, with no polyester or microplastics. Most pieces are monomaterial, ensuring they are fully recyclable and biodegradable. Recycled cotton is also used, reinforcing the brand’s commitment to more sustainable, circular fashion.
Circular business models
Amber teaches sustainable fashion lessons and conducts workshops as well, sharing her passion with others. Free Prisoner offers care tips to extend the life of each garment. As part of the warranty service, the customers could also get their garments repaired during the first year if necessary.
Free Prisoner employs zero-waste cutting techniques, achieving over 99% resource efficiency by minimizing textile scraps. The brand’s project Back to Zero PII, researches how to make an artistic statement about the wasteful pattern making in the fashion industry and the positive alternative of zero-waste pattern cutting. They believe that we have to eliminate the production of waste, all other approaches, including recycling, are secondary to this.