EKYOG

Ekyog’s mission is to deliver the best ethical fashion while committing to best practices along the production chain. To do so they work with suppliers and manufacturers, which are audited and certified to meet the SA8000 Standard. In this way, they can ensure their partners carry out socially acceptable workplace practices.

Additionally, because their clothing is made in Europe, they are subject to EU regulations governing minimum wages and workplace safety. In addition, they have partners in China and India. Even so, the audits and Ekyog’s dedication to building trusting relationships with their suppliers ought to improve the working conditions in those factories. However, we are unsure of the facilities’ exact location.

Look good, feel good, do good. But how do they meet the ​“good” when it comes to their impact on the environment?

First and foremost, Ekyog is a certified GOTS (Global Organic Textile Standards) brand that complies with environmental, social and health requirements in its supply chain. 

The brand only uses GOTS-certified materials and textiles that meet the OEKO-TEX 100 Standard – harmful substances are a big no for Ekyog! The brand uses RWS wool (Responsible Wool Standard) in its garments when selecting its wool. 

The website gives you an overview of each material used in the product you’re about to buy so you can check the garment’s composition and which certification standard meets. They also use Tencel Lenzing in their collections; their jeans are washed using the ozone technology to ensure they reduce their water consumption and no toxic materials are released into the environment during the process.

All buttons and rivets are nickel- and chrome-free. Good for you and good for the planet, for real! 

What’s interesting about Ekyog is its approach to sustainability. They know design plays a significant role in a brand’s circularity. Because of their utmost care in selecting the textiles they work with, in some cases, they start designing only after choosing the fabrics. It could be a smart move in terms of extending the life cycle of their products only if they stick to mono materials clothing, which is not always stated in the product’s composition on their website. 

Nonetheless, we appreciate their attention to ethically and environmentally friendly textiles. 

Moreover, the brand found a fantastic way to reuse discarded fabrics. They produce their garment tags from white deadstock fabrics by collaborating with a GRS (Global Recycled Standard) enterprise in India. What a circular hack!

The supply chain is mainly carried out in Europe, but they also complete some stages in China and India, thus extending the length of their production chain. 

The brand uses sustainable and animal-friendly materials. Thanks to their commitment as a brand to outsource only RWS wool, we can be sure the wool used in their collections is not causing any harm to the animals and also that their garments are made from mulesing-free and environmentally friendly farms.

Thanks to the extreme care in choosing long-lasting and environmentally friendly fabrics, Ekyog’s products are made to last! The brand’s core value is to develop timeless designs to ensure your pieces can survive the trends’ season. To do so, they provide washing care tips on their website and Instagram to make sure you can give them the extra love they need after your purchase!

The website is a bit confusing in explaining to you how greatly Ekyog is doing in being a transparent brand, but if you check on their Instagram, you will get to know all the ins and outs of their transparency vision.

Some insights? They wash their denim with the ozone technology to be extra planet-friendly; the materials used comply with GOTS, OEKO TEX 100 and RWS requirements; their haberdashery is good for your skin because they are nickel- and chrome-free, and the buttons are made from vegetable ivory.

Being transparent in delivering its efforts as an ethical brand is the key to its communication strategy. They make sure you know as much as you can about them from the moment you browse through their website until you fit their pieces, each as an extensive explanation in their labels of how it was made and to take care of it.

At COSH, we admire this, but we hope they will disclose more about their suppliers in the future and make it easier to understand their transparency in one glimpse. The more user-friendly, the better to spread its mission.