16 July 2026
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Local shopping online? It’s possible with these entrepreneurs in the Amsterdam region!
See You Again turns discarded denim into kids’ jeans (sizes 5 – 16) using a laser redesign technique, and makes the rest of its collection from 100% recycled yarns (according to parent company Jolo Fashion Group).
All 6 webshops ship online – no need to visit Amsterdam in person.
Upcycled fashion is clothing or textiles made by reworking existing materials, such as secondhand garments, fabric offcuts, or deadstock, into new products, rather than manufacturing from virgin raw materials. In this list, Achilles and the Tortoise, Studio Wunderbar and See You Again all use upcycling techniques, each in a different way (see comparison table below).
Are you looking to make more informed choices when it comes to your wardrobe or home essentials? These Amsterdam-based webshops offer a range of brands that are transparent about their materials and production processes and focus on high-quality, long-lasting goods. From fashion-forward clothing to home textiles, these online stores give mindful shoppers concrete alternatives to fast fashion. Here’s a closer look at six standout webshops making waves in and around Amsterdam.
Webshop | Category | What makes it specific | Ships from |
|---|---|---|---|
Achilles and the Tortoise | Streetwear / art-fashion | Hand-painted designs combining new and secondhand textiles | Amsterdam, NL |
JULAHAS | Minimalist, multifunctional fashion | Capes and scarves designed to be worn multiple ways | Amsterdam, NL |
Koda Amsterdam | Everyday wardrobe staples | Focus on durable, long-lasting construction | Amsterdam, NL |
Studio Wunderbar | Handmade outerwear | One-of-a-kind coats from secondhand wool blankets and vintage fabric, made by hand in small batches | Netherlands |
See You Again | Kidswear (sizes 5 – 16) | Discarded denim redesigned via laser technique; 100% recycled yarns for tops (per Jolo Fashion Group) | Netherlands |
Yumeko | Home textiles | Bedding and bath textiles; brand states use of fair trade and organic materials | Netherlands |
For those who love streetwear with a twist, Achilles and the Tortoise combines art and apparel, blending new and upcycled textiles into unique, wearable pieces. Designs feature hand-painted prints and are made for longevity rather than seasonal trends. Shop here if you’re after something timeless, unisex and creative, with a story behind the craft.
If you’re a fan of versatile, minimalist fashion, JULAHAS offers timeless designs perfect for any occasion. Known for its craftsmanship and multifunctional pieces, JULAHAS makes capes and scarves that transform your wardrobe without cluttering it. One item, several ways to wear it. Ideal for those who want to invest in fewer pieces that last beyond a single trend cycle.
For anyone in search of timeless, durable and unique bags and accessories, Koda Amsterdam is a must-visit. Known for its craftsmanship, Koda offers modern pieces made with care from leftover materials of Dutch fashion brands. Built for repeated wear over time, rather than a single season.
Costume designer Martina, the designer behind Studio Wunderbar, works with secondhand wool blankets, leftover upholstery fabric, vintage tablecloths and pieces people send her, turning them into one-of-a-kind coats and kimono-inspired designs. Once a blanket is used up, that exact coat won’t exist again. Everything is made by hand in the Netherlands, in small batches, with no factory involved. If you’re after something with a real story stitched into it, this is where to look.
For home textiles, Yumeko offers bedding and bath essentials that are made from natural materials. From sheets to duvets, Yumeko’s range is designed for shoppers who want more information about the origins of their home textiles.
Support local, shop consciously
Choosing to support these Amsterdam-based webshops means investing in thoughtfully designed, high-quality products that stand the test of time. Each of these stores offers something special, whether it’s unique designs, craftsmanship, or a strong commitment to ethical production. So next time you’re looking to refresh your wardrobe or home, consider making a more conscious choice by shopping locally online.
16 July 2026
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