24 July 2024
Digital Product Passport: The New Era of Transparency and Traceability
- Production
In a recent discussion at the Modeunie & Creamoda reception, podcast maker Tim Gielen shared valuable insights into ‘The Future Of Retail’, aligning closely with the ethos of COSH! Conscious Shopping Made Easy. These insights shed light on innovative shop concepts, emphasising best practices for conscious consumerism, which are increasingly crucial for businesses seeking to thrive in today’s market.
Diversity and Authenticity: The Case of Ophelia Lingerie
Diversity is a critical theme in retail, exemplified by Ophelia Lingerie’s authentic and inclusive approach to showcasing customer photos in her designs. This commitment to diversity not only resonates with consumers but also enhances brand authenticity and appeal.
Leading the Way to a More Sustainable Retail Scene: Moose in the City
Moose in the City is at the forefront of more sustainable retail practices, transforming its retail concept into a hub for brands whose core is a conscious care towards the environment. By utilising recycled materials for furniture and curtains crafted from reclaimed textile waste, Moose in the City demonstrates a dedication to environmental responsibility that resonates with eco-conscious consumers.
Ecoalf: Leading the way with environmental responsibility challenges in retail
Ecoalf is taking notable steps towards environmental awareness by incorporating recycled ocean plastic into its clothing collections and expressing a strong commitment to recycling through the design of its shops. This approach undoubtedly meets the growing consumer demand for eco-friendly brands. However, this strategy also raises critical questions: How effective and sustainable is the use of recycled plastic in fashion really? Can associated environmental problems, such as the release of microplastics during the washing process, be adequately addressed? These challenges emphasise the complexity of sustainability efforts in the retail sector and require us to look deeper and seek holistic solutions that go beyond the first positive impression.
Inclusivity and Community: Circuit’s Approach to Retail
Inclusivity is paramount at Circuit, where Kringwinkel Antwerpen offers a diverse range of products, including Refaced, an eyewear concept whose focus is the promotion of circular practices in eyewear production while combining affordability. This inclusive approach attracts a diverse customer base and fosters a sense of community and belonging.
Reselling for a Circular Economy
Reselling is on the rise, with shops like SeventyOne and Mais Oui embracing this trend to allow customers to resell their pre-loved items. This extends the lifecycle of products and promotes a more circular economy.
CoRetailing: Collaborative Retail Models
CoRetailing is another innovative approach to retail, as seen at KNAP in Hasselt, where multiple entrepreneurs come together to offer a unique blend of services. This collaborative model not only enhances the customer experience but also fosters creativity and innovation.
Green Fashion Tours: Exploring Better Sustainable Retail Practices
By organising Green Fashion Tours in cities like Berlin, Hamburg, and Amsterdam, COSH! provides a platform for retailers to discover and adopt better practices to achieve more sustainable retail strategies. This attracts environmentally conscious consumers and enhances brand reputation and loyalty.
In conclusion, embracing these best practices is essential for brick-and-mortar shops looking to thrive in today’s market. By prioritising diversity, environmental consciousness, inclusivity, and innovation, businesses can differentiate themselves and appeal to a growing segment of conscious consumers.
