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Timeless designs in the heart of Mechelen

Choosing a timeless piece is always a good and conscious choice. At Pure in Mechelen, manager An Walraevens will help you in your search for the perfect slow fashion look. Belgian fashion is close to her heart and that can be seen in her shop. You will find brands such as the sustainable handbag brand Lies Mertens, but also the purebred Belgian brands: Rue Blanche, Bellerose, Just In Case, Maan etc... Pure, however, wants to focus even more on sustainable fashion and, in addition to the qualitative aspect, now also adds fashion with ecologically responsible materials. From 2020 they will be starting with the Swedish brand Filippa K. For An it is important that a garment has a long lifespan. That's why she chooses brands that have incorporated this timeless and qualitative aspect in their collections.

Brands such as Just In Case, Maan and Magdalena are sewn together in Europe. Rue Blanche and Bellerose are both family businesses and are already taking their first steps in the sustainable world. It is one of An's passions to support family businesses in their success. In this way, she builds a sustainable relationship that has positive prospects.

For those looking for a go-to-place for minimalist and timeless design, Pure in Mechelen is your new hotspot!

Our brands

HNST jeans
COSH! checked
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Ethically Made
Ethically Made in Europe
Planet friendly no microplastics
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled post consumer clothing
Circular Upcycled Post consumer Jeans
Circular Business Model Repair or Take Back Service
Circular Easy to Recycle Materials
Short Supply Chain Made in Western Europe
Zero Waste Packaging
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Carbon Footprint offsetting
CO2 NEUTRAL
Ik Koop Belgisch
Lies mertens
Ethically Made
Ethically Made in Europe
Planet friendly 100% Organic
Circular Easy to Recycle Materials
Short Supply Chain Made in Western Europe
Slow Fashion Seasonless
Transparency 50%: through storytelling
Carbon Footprint offsetting
CO2 NEUTRAL
Ik Koop Belgisch
Veja
Ethically Made in South America
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel

Opening hours

Monday10:00 - 18:00
Tuesday10:00 - 18:00
Wednesday10:00 - 18:00
Thursday10:00 - 18:00
Friday10:00 - 18:00
Saturday10:00 - 18:00
SundayGesloten

Lookbook

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Veja earth tone sneaker
Veja kids shoes Gorilla
Veja white sneaker
HNST jeans zonder chemicalien voor heren RAKE COSH
Veja earth thone vegan sneaker
HNST duurzame jeans waar te koop vind het op COSH
Veja kids sneakers sustainable
HNST duurzame bijna skinny jeans
HNST radically different jeans designed in Belgium from upcycled cotton COSH
HNST unisex salopette of jumpsuit in jeans denim look
HNST sustainable Jeans brand produced in Italy from Belgian recycled cotton COSH
Contact Pure if you want to be sure these products are available.
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