Back to overview

Timeless designs in the heart of Mechelen

Choosing a timeless piece is always a good and conscious choice. At Pure in Mechelen, manager An Walraevens will help you in your search for the perfect slow fashion look. Belgian fashion is close to her heart and that can be seen in her shop. You will find brands such as the sustainable handbag brand Lies Mertens, but also the purebred Belgian brands: Rue Blanche, Bellerose, Just In Case, Maan etc... Pure, however, wants to focus even more on sustainable fashion and, in addition to the qualitative aspect, now also adds fashion with ecologically responsible materials. From 2020 they will be starting with the Swedish brand Filippa K. For An, it is important that a garment has a long lifespan. That's why she chooses brands that have incorporated this timeless and qualitative aspect in their collections.

Brands such as Just In Case, Maan and Magdalena are sewn together in Europe. Rue Blanche and Bellerose are both family businesses and are already taking their first steps in the sustainable world. It is one of An's passions to support family businesses in their success. In this way, she builds a sustainable relationship that has positive prospects.

For those looking for a go-to-place for minimalist and timeless design, Pure in Mechelen is your new hotspot!

Our brands

HNST jeans
Ik Koop Belgisch
Ethically Made
Ethically Made in Europe
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled post consumer clothing
Circular Upcycled Post consumer Jeans
Circular Business Model Repair or Take Back Service
Circular Easy to Recycle Materials
Short Supply Chain Made in Western Europe
Zero Waste Packaging
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Carbon Footprint offsetting
CO2 NEUTRAL
Lies mertens
Ik Koop Belgisch
Ethically Made
Ethically Made in Europe
Planet friendly 100% Organic
Planet friendly no microplastics
Circular Easy to Recycle Materials
Short Supply Chain Made in Western Europe
Slow Fashion Seasonless
Transparency 50%: through storytelling
Carbon Footprint offsetting
CO2 NEUTRAL
Filippa K
Ethically Made
Ethically supports a charity
Planet friendly part of the collection is organic
Planet Friendly No harmful Chemicals are leaching
Circular Business Model Repair or Take Back Service
Circular Business Model Leasing Swapping or Library
Circular Easy to Recycle Materials
Zero Waste Repair Service
Slow Fashion Seasonless
Transparency 50%: through storytelling
Veja
Ethically Made
Ethically Made in South America
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Upcycled Pre consumer textile
Circular Upcycled PET Plastics
Circular Upcycled Materials
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Susan Bijl
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Upcycled Pre consumer textile
Circular Upcycled Ocean Plastics
Circular Upcycled PET Plastics
Circular Upcycled Materials
Zero Waste Repair Service
Slow Fashion Seasonless
Transparency 50%: through storytelling
Just in Case
Ik Koop Belgisch
Ethically Made in Europe
Planet Friendly: 100% biodegradable materials
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching

Opening hours

Monday12:00 - 18:00
Tuesday10:00 - 18:00
Wednesday10:00 - 18:00
Thursday-
Friday10:00 - 18:00
Saturday10:00 - 18:00
Sunday-
Visit website
+ Add to your shopping trip – Remove from your shopping trip