Thought

In China, Thought collects all the materials from producers with whom they have worked from the very beginning. Maintaining good relationships with these partners is extremely important for the brand. For COSH!, the long-standing and well-founded relationship is also a sign of fair cooperation. All collections are also made in China. Because everything is produced in the same country, Thought avoids unnecessary transport. To ensure good working conditions, they have each factory sign their code of conduct. They are transparent about the efforts they put into ethical sourcing and production on their website, providing consumers with reassurance.

Thought is dedicated to environmental sustainability, focusing exclusively on natural, recycled, and relatively sustainable materials to minimize environmental impact while ensuring maximum quality. Their fabric assortment includes mainly organic cotton (with unverified GOTS certification and Fairtrade claims), followed by bamboo, wool, Ecovero viscose, Tencel lyocell, recycled nylon, recycled polyester, Modal, Seacell (claimed to be 100% biodegradable), and hemp- all in an order of decreasing quantities. The GOTS certification would assure us of sustainably sourced materials. The brand completely avoids plastic packaging, but does not specify the alternative materials used. They also emphasize the use of Azo-free ink, avoiding toxic chemicals in their garments. 

Thought is actively enhancing its circular fashion efforts by ensuring many garments are made from mono-materials, making them recyclable. They’ve also established a significant partnership with a charity focused on improving conditions within the textile industry and aiding in the recycling of pre-loved clothing. This partnership not only facilitates clothing donations but also supports projects that aim to better the lives of workers throughout the textile production chain, furthering Thought’s commitment to ethical and circular fashion practices.

Thought’s approach to minimizing transport emissions is strategic, with both sourcing and production localized within China. This alignment allows the brand to reduce the environmental impact typically associated with long-distance transportation, despite its headquarters being in the UK. This close proximity of sourcing and production sites facilitates more efficient logistics and potentially smaller carbon footprint for the supply chain. We would still like to know what transportation methods are used within the supply chain. 

Thought emphasizes its commitment to animal welfare, asserting that none of its collections involve animal testing. The brand highlights that 96% of its products are vegan, avoiding the use of animal materials almost entirely. 

Thought champions slow fashion through timeless design and exceptional quality. Their commitment to sustainability is evident not just in their durable and stylistically enduring collections but also in their educational efforts. The brand actively provides wear and care tips to extend the lifespan of garments, reinforcing a thoughtful lifestyle among its customers. Thought also engages in community support through initiatives like Thoughtful Friday, where they donate sales proceeds to charitable and environmental causes, showcasing a responsible approach to fashion and community engagement.

While Thought sets a commendable example in transparency concerning their materials and sustainable practices, there is room for further clarity regarding their production and sourcing facilities on the website. Providing detailed information about where and how their products are made would enhance consumer trust and align with their commitment to openness and ethical operations.