Laagam is produced in Spain, Italy and Portugal, where they ensure ethical working conditions. Being an EU-based production, the brand adheres to stringent EU regulations.
A lot of their collection is made with monomaterials, often 100% polyester.
Their denim line showcases sustainable choices with recycled cotton, yet other products appear to use 100% conventional cotton, raising concerns due to its high water and pesticide usage associated with cotton production, despite it being a natural fiber.
Some of the items in their collections are made with vegan leather alternatives. These are made from polyurethane. Using vegan leather alternatives like polyurethane reduces dependence on animal products, potentially lowering the environmental footprint associated with traditional leather. However, polyurethane is a plastic, derived from fossil fuels, which raises concerns about its environmental impact, including its contribution to plastic pollution and the challenges associated with recycling synthetic materials.
Knitwear is made with material blends of natural and synthetic materials. The blend of natural and synthetic fibres poses issues in terms of recyclability and end-of-life disposal.
The brand has not provided specific details regarding material sourcing and on chemicals used in production and finishing processes, They do not disclose where the materials or fabrics come from.
Furthermore, the brand has not provided information on their packaging materials and transportation methods.
Most of the items in their collection appear to be easily recyclable.
However, the lack of use of recycled materials in their new productions indicates a missed opportunity in reducing virgin resource consumption.
Also, the brand does not offer repair service, which means that extending the lifecycle of their garments through mending is not an option they offer, which is a key aspect of circular fashion.
Their website states that each piece is designed and handmade in Spain and produced on-demand, producing only what will be used. No stock. They do not specify or disclose any further steps in the chain.
However, The brand has not provided information on transportation methods. This lack of transparency makes it difficult to fully assess the overall environmental impact
They do state that they offset their pollution, Laagam has partnered with Pachama. They fund validated projects that offset the same amount (or more) of CO2 they produce in order to make our carbon print neutral.
Laagam has the official seal of PETA (People for the Ethical Treatment of Animals), the largest animal rights organization in the world, that no animal is used or harmed to produce any of their products.
Laagam on-demand production model minimizes waste, aligning with slow fashion principles.
Laagam launches new products every Wednesday with very limited stock. Only if a product sells enough, they’ll produce more of it, in order to minimize waste and environmental impact.
As no material or energy is misused making the pieces, they can offer better prices for high luxury fashion.
Although the brand has an innovative business approach working on demand, we lack transparency.
Laagam does not disclose details of production locations, production process, material sourcing and e‑commerce packaging.
Conclusion
Laagam is making strides in sustainability with its unique on-demand business model. By only producing what’s needed, they minimize waste and align with slow fashion principles.
It’s a step in the right direction, but we would like to see more transparency regarding the production process.
Discover the brand at one of the points of sale below -