Joline Jolink

Production Locations

• Belgium (production partners and fabric suppliers)
• Romania (production partners and fabric suppliers)
• Portugal (production partners and fabric suppliers)
• The Netherlands for specific steps such as weaving, spinning, dyeing or production. The brand says five fabrics were woven in the Netherlands in 2025.

Working Conditions & Living Wages

The brand produces within European labour and environmental rules and works with small family businesses. 

Some work is artisanal, such as knitting, weaving, spinning or dyeing.

Materials

• Organic cotton 
• Recycled cotton
• Linen (partly from flax grown and processed on its own Fashion Farm)
• Tencel
• Wool, non-mulesing
• Dutch wool 
• Deadstock/​leftover fabrics
• Elastane
• Polyester
• Recycled Polyester

The brand states that 1% of its collection is made from 100% locally harvested and processed materials. 

The brand also uses natural dyes from woad (indigo) and walnut.

Packaging

Joline Jolink does not disclose what packaging materials are used.

Water Usage & Chemicals

The brand describes botanical dye processes using woad and walnut in collaboration with local makers.

The brand’s ​“plastic-free” label is used for garments with no synthetic fibres. Pieces that do contain synthetics carry a risk of microplastic shedding through abrasion during wear and washing.

Circular Product Design

The brand says it prefers recycled and deadstock fabrics. It defines deadstock as leftover fabric from other brands’ earlier production runs, which it reuses so the material is not wasted and no new raw materials are needed. 

The majority of the textiles is monofibres. The brand openly states its collection is ​“99% plastic-free”. Some items keep a small percentage of elastane for fit and comfort, some partners still use polyester sewing thread, and some brand/​wash labels still contain recycled polyester because the brand chose to use up existing stock rather than discard it. The small share of blended fibres could make those specific garments harder to recycle.

Circular Business Models

The brand runs ​“Nieuwe Liefde”, launched in 2020 in the Rotterdam shop, where secondhand Joline Jolink items returned by previous owners are resold.

There is no evidence of a repair or rental service.

Distance & Complexity of the Supply Chain

• Production countries: Belgium, Romania, Portugal, and the Netherlands for certain steps
• Headquarters: Fashion Farm in Welsum

Transportation

The brand states it produces within Europe to limit transport distances. There is no information on transport methods.

• Wool, non-mulesing, including mohair, merino and angora from Dutch flocks

The brand is transparent that it sometimes uses leftover wool batches whose exact sourcing cannot be traced, and says it labels these as such.
There is no evidence of independent animal-welfare certifications.

Read more here about the animal welfare practices of one of their partners The Knitwit Stable.

Product Design

The brand offers a seasonless range spanning tops, trousers, dresses, knitwear, outerwear and accessories, plus vegan shoes.

Slow Fashion Processes

The brand says it follows its own rhythm and does not take part in sales or markdowns. It produces in limited runs and has set itself a cap of maximum 20,000 newly produced garments per year. Designs are developed and tested in the brand’s own design studio.

To help pieces last longer, the brand shares detailed care and storage guidance.

Transparency on Product

Product pages set out the exact material composition and where the fabric is made. They go a step further by naming the specific production site, down to the family business behind it, and by stating how many pieces were produced of that item, a figure that underlines the brand’s limited-run approach.

Transparency on Processes

Much of the supply chain is described as local and small-scale: the brand names concrete partners in the Netherlands and states that production sits with small family businesses across Europe. By putting names to these makers and workshops rather than leaving them anonymous, the brand makes its supply chain easier to follow for their costumers.