Production locations
- India
The brand’s journey began with a foundational team in India, carefully selected by Bahhareh and her co-founder. This was a business decision and a conscious effort to build a manufacturing base grounded in ethical practices. What started with a small group of two tailors, a pattern maker, and two hand-stitching experts has become a full-scale factory.
The decision to establish a supply chain in Jaipur was deliberate, tapping into the region’s rich heritage of textile craftsmanship. This allows ÏMAIMA to access some of the finest handwoven fabrics and artisanal skills available and facilitates a more transparent and controlled production process.
Working Conditions & living wages
ÏMAIMA has never lost sight of its core values. The expansion has been managed to maintain a nurturing environment for its workers, ensuring they are respected, fairly compensated, and working under safe conditions.
This sense of community and mutual respect is palpable within the workforce. ÏMAIMA maintains a close-knit relationship with its team, fostering a sense of belonging and appreciation. Bahhareh herself is deeply involved in this process, working closely with the five key individuals who manage the day-to-day operations. Furthermore, the crafters set the production prices. This hands-on approach ensures that the brand’s ethical values are theoretical and practised daily.
The empowerment goes beyond the workplace. ÏMAIMA seeks to build lasting relationships with its artisans, encouraging their professional growth and personal well-being. This commitment extends to the broader community, aiming to provide livelihoods that support families and contribute to the local economy. The brand’s ethical manufacturing hub is an inspiring example of what the fashion industry can achieve when prioritising people over profit. Moreover, Bahhareh contributes financially to the UMANG NGO in Jaipur, a group she is personally linked to, and aids the female factory workers by selling IMAIMA shoppers crafted from surplus fabrics, from which they earn an extra 50% share of the sales.