Flauwers by Anne

Production locations -

• Netherlands: All products are handmade in their studio in Utrecht.
• Lithuania: Printing processes, GOTS certified.
• Germany: Materials sourced from Febrilgy.

Working Conditions & living wages – 

Flauwers by Anne ensures that all items are crafted under fair working conditions in the Netherlands, where artisans are paid a living wage. The brand’s commitment to ethical practices extends to its Lithuanian printing facility, which supposedly boasts GOTS certification, ensuring environmental and social standards are met. Supplier interactions, particularly with Febrilgy in Germany, are maintained under the principles of fairness and sustainability, demonstrating a robust approach to ethical production aligned with EU regulations. This proximity to their production sites allows for regular visits and direct oversight, ensuring ongoing compliance with their high standards.

Materials –

• 95% Organic Cotton, 5% Lycra: Predominantly used, adding stretch while maintaining breathability.
• Organic Linen: Known for its low environmental impact.
• Elastomer: Used for elasticity in fabrics.

The brand balances new organic materials with repurposed fabrics from major brands, enhancing sustainability.

While Flauwers by Anne claims to use GOTS certified cotton, actual certification documents are not provided, leaving the verification of organic claims uncertain. 

Packaging –

The brand has not disclosed specific details about its packaging materials, leaving a gap in understanding the full environmental footprint.

Water usage & chemicals – 

The use of Oeko-Tex Standard 100 certification is also mentioned without provision of proof, which would typically guarantee that textiles are free from harmful chemicals.

Circular product design -

Flauwers by Anne primarily uses monomaterials with minimal synthetic blends, ensuring most products are recyclable at their lifecycle’s end. This strategic choice supports circularity, minimizing waste and enhancing recyclability.

Circular business models – 

While no formal repair service is advertised, the brand’s personal touch and offering of sewing lessons suggest potential support for repairs. This approach empowers customers to maintain and extend the life of their products, aligning with circular economy principles.

Distance & complexity of the supply chain -

• Production locations: Utrecht, Netherlands
• The brand HQ is located in Utrecht, Netherlands
• The brand sells/​exports in these countries: globally 

Transportation –

The brand utilises a bicycle courier service for deliveries in over 30 cities, promoting a low carbon footprint for local transportation. For areas outside of cycling cities, Flauwers by Anne partners with DHL to manage deliveries, ensuring broader reach while considering environmental impacts.

No animal materials are used by this brand.

Product design –

Flauwers by Anne offers a range of colorful and elegant fair fashion items, emphasizing playful yet sophisticated designs. The brand is known for its custom-made garments and small edition runs, ensuring each piece is unique.

Slow fashion processes – 

Each item is tailor-made, allowing for a personal fit and long-lasting use. This approach not only enhances the garment’s value but also aligns with slow fashion principles by reducing waste. The brand offers sewing lessons, empowering customers with the skills to create or alter their own garments, fostering a deeper connection with the clothing they wear. Additionally, detailed care tips are provided to extend the lifespan of each piece.

Flauwers by Anne focuses on quality over quantity, typically avoiding traditional sales periods to discourage impulsive buying and promote thoughtful purchasing. The brand’s approach to made-to-measure garments suggests a commitment to size inclusivity, catering to a diverse customer base by designing clothes that fit all body types comfortably and stylishly.

Transparency on product – 

Flauwers by Anne ensures that product pages are informative, listing material compositions, sizing, and care instructions. This aids customers in making informed decisions based on the characteristics and maintenance of the garments.

Transparency on processes – 

• Open Communication: While the brand may not display all operational details publicly on their website, they have openly shared their production and sourcing processes with COSH!. Customers can access this information by direct inquiry, which reflects the brand’s commitment to transparency.
• Certification and Verification: The brand has yet to share any official certifications with COSH!, indicating an area where visibility could improve. However, their willingness to disclose detailed process information is a positive step towards transparency.

Overall, Flauwers by Anne maintains a relatively transparent operation, with more potential for sharing certifiable information to strengthen consumer confidence further.