The brand’s mission is to “treat every living thing around us with respect”. Alice’s main mission is to end the inhumane way of producing.The brand’s mission is to “treat every living thing around us with respect”. The design and production take place in Brussels, more precisely in Molenbeek and in Belgium. The items are all ethically produced in a social sewing workshop based in Brussels. For Alice, each person involved in the manufacturing process must be paid and valued at its fair value. The well-being of the consumer and the maker of the product are essential to her. She uses materials that are as ethical as possible. The fabrics she uses are Global Organic Textile Standard (GOTS) certified, which means that the working conditions are good for the workers. It is therefore a brand with a strong human commitment.
The fabrics used come from different places in Turkey and are made from organic fibers. They are all GOTS certified. This means that they are free of chemicals and have high environmental standards throughout the supply chain. A plus for workers and the planet. To learn more about the benefits of organic cotton, check out our blog here.
At Alice Van Innis, the collections are zero waste. All the fabric is used! At the end of each season, she recycles her waste and creates a collection of accessories from the leftovers. So you can get a t‑shirt with a design you like and find it in the form of a clutch, scrunchies or baby bib. The printing is done digitally, no dyes end up in nature. Alice Van Innis’ mission is to reduce the mountain of waste caused by the textile industry which destroys biodiversity.
She also only uses paper for packaging material, usually leftover paper waste and if not available, only recycled and/or certified paper.
Alice Van Innis is a circular brand. Its collections are zero waste. Moreover, the items are made of 100% cotton, easy to recycle and biodegradable. Her dream would be to open a 100% circular store where growth and money would not be necessary.
The brand has a workshop in Molenbeek and the production is therefore made in Brussels. The fabrics come from Turkey and the printing takes place in Greece. The elastics and zippers all come from a store in Brussels.
No material of animal origin is used in the making of the articles. The brand is therefore vegan. The brand uses only cotton for its collection which is a plant-based material.
These pieces are like works of art, timeless. She does not follow trends and produces in small quantities. Alice’s mission is to create sustainable, quality pieces.
Transparency is very important to Alice, that’s why on her website you will find detailed costs for each item. Transparency and honesty guide her work. You will be able to understand the price of each piece and if you have any other questions she will be happy to answer them. From pattern making, to fabrication, to electricity, all costs are explained. It’s hard to make it more transparent!
Conclusion
Are you looking for clothes and accessories that are both colorful, ethical and minimalist? Then have a look at the made in Brussels brand, Alice Van Innis on her website or make an appointment to visit her studio!
