Brand
Customisable, size-inclusive fashion crafted from sustainable fabrics in the heart of Hamburg
Embark on a journey with Jede Studio, where fashion becomes a canvas of values and individuality seamlessly woven with sustainability. Nestled in Hamburg’s heart, the brand’s founder, Bettina Schmutz, celebrates diversity through an expansive size range, offering flexible fabric choices and size adjustments that cater to each customer’s unique style. Embracing a dynamic approach, Bettina crafts design with meticulous attention to detail, sidestepping overproduction and inviting its wearer to discover her creations in person at her store in Hamburg’s Karolinenviertel or virtually through tailored solutions. Transparency is her hallmark; natural fabrics, such as GOTS-certified cotton and Lenzing Tencel, are meticulously chosen, and production pathways are openly shared. Bettina transforms remnants into treasures like scrunchies and patchwork wonders. Her garments are an investment in style and longevity, accentuated by a repair service that echoes her dedication to craftsmanship. All sizes will find the perfect look in Bettina’s Hamburg atelier.
Jede Studio doesn’t just create clothing and accessories – the brand crafts a sustainable, transparent, and personalised fashion experience that’s as unique as each customer. Based right in the heart of Hamburg, Bettina creates each garment herself, working exclusively with GOTS organic and fair-for-life certified cotton and Lenzing Tencel. These certifications ensure the highest standards of ethical and fair clothing production.
The brand’s mission is for fashion to be a force for good. That’s why Bettina designs and produces fair and sustainable women’s clothing and accessories in the heart of Hamburg. Her commitment to the environment and ethical practices is the brand’s DNA. This is reflected in her carefully sourced fabrics, haberdashery and suppliers. Jede Studio chooses corozo nut buttons, GOTS certified, IVN Best and fair-for-life cotton from suppliers like Cotonea, Lebenskleidung and C.Pauliandas Lenzing Tencil. Every decision is made with a mindful approach to reduce the brand’s environmental impact. The brand has a strong focus on store retail, minimising its online purchases to as little as one per month and fostering a very intimate relationship with its customer base.
Bettina is passionate about minimising waste. Her commitment starts at the drawing board, as she designs cuts with minimising waste as a focal aspect. The offcuts are transformed into charming products like scrunchies, woven-image shoppers, and various patchwork pieces. She also offers repairs and individual customisation in order to provide a personalised, optimal fit that is unique to each individual.
Each Jede Studio piece is lovingly crafted in Bettina’s Hamburg atelier by herself, with fabric suppliers based in Germany and the Netherlands. This means customers are not just buying an outfit but investing in an experience tailored to their body, style, and taste. Are you looking for something truly one-of-a-kind? Bettina can make garments according to individual measurements and wishes.
Jede Studio only uses GOTS-certified cotton and Tencel fabrics, making it a 100% vegan brand.
Crafting with care is at the heart of Jede Studio. Bettina has embraced a dynamic approach that values quality over quantity. Her designs evolve, embracing minor variations and new pieces, all meticulously developed with unwavering attention to detail. While you will only find some articles in some sizes and colours in stock, you can have an item created within two weeks.
Join Jede Studio on a journey where fashion meets individuality and sustainability, where style, planet, and values align perfectly. Bettina has provided all supplier details and is passionate about her brand’s transparency.
Jede Studio is your haven for sustainable and personalised women’s fashion in Hamburg. Embrace individuality and discover playful prints with Bettina’s expansive range of sizes and tailor-made designs. Experience craftsmanship that respects our planet’s resources, and invest in pieces that stand the test of time.
