For those who prefer to spend their free time outdoors in the wide world, Fjällräven is the go to brand. High-quality outdoor clothing with a heart for nature.
This Swedish outdoor brand has been around since 1960 and is still a great success. Originally it only sold backpacks and a little later also tents. At the end of the 60s and the beginning of the 70s, the brand brought clothing onto the market. Today you can go there for clothing for men, women and children, backpacks, tents, sleeping bags and other equipment to go camping in the wild.
Fjällräven tries to improve its sustainability every year. The design team designs the clothing with the aim of making it functional and timeless. It also strives to use the best materials and to have as little surplus as possible. A garment from Fjällräven is easy to repair, also here it has been deliberately thought about.
The Fjallraven G-1000: the showpiece of the brand!
The materials the brand uses are recycled wool, organic hemp, Tencel®, recycled polyester, G-1000 Eco, traceable wool, polyamide, cotton and metal buttons. A whole laundry list, one of which stands out: G1000. Fjällräven prefers to use this material for outdoor clothing. This is a blend that consists of 65% polyester and 35% cotton. G-1000 also breathes better than other fabrics and is therefore ideal for outdoor activities. You can work the fabric yourself with the Greenland Wax, this protects it and ensures a longer life of your garment.
Fjällräven compensates for these emissions with products such as Eco-Shell clothing, Fjällräven Classic tours and business trips or by supporting sustainable energy projects. The brand also aims to reduce its CO2 emissions by 25% by 2020 and to be completely CO-neutral by 2025.
If you want to know more about the sustainability of the brand, be sure to check their website. There you will learn a lot about the history and evolution of Fjällräven.
To ensure that everything runs smoothly, Fjällräven works with a Code of Conduct. It is based on that of the Fair Labor Association and includes human rights, animal welfare, the fight against corruption, sustainable development and environmental protection. Fjällräven expects every supplier to comply with the code. To check this, the brand regularly visits its factories. This allows it to make changes where necessary. Fjällräven is also a member of the Sustainable Apparel Coalition. Find out more here.
Recycling clothing is definitely on Fjällräven's wish list. That's why the brand tries to use only two materials for the majority of its products. In this way, they will be able to reuse the pieces in the future.
Fjällräven offers you outdoor clothing that can withstand a bit of stress!