18 December 2024
COSH! 2024 Year in Review: From Fashiontech innovations and pop-ups to our 5th anniversary.
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10 January 2023 – COSH!, Niki de Schryver’s data-driven platform for a sustainable lifestyle, knows no boundaries. The platform takes Catalan ‘Ethical Time’ under its wing and continues under COSH!, Conscious Shopping Made Easy. The need for ethical fashion is high: the tide must turn within and beyond national borders. COSH! and Ethical Time: A merge made in heaven!
SUSTAINABILITY KNOWS NO BORDERS
Ignasi Eiriz’s young and passionate platform has the same dream as COSH!: “To make fashion more accessible, transparent and sustainable while creating the largest global community to accelerate the shift to sustainable and ethical fashion. So when de Schryver and Eiriz met in Barcelona in June, the professional spark struck.COSH! aims to create a global impact, bringing about change in the fashion, cosmetics and accessories industries. Alone you go fast, but together, you go further. That COSH! was bound to become an international story had long been a given for Niki de Schryver. But, following the impact of the fashion tech’s scale-up in the Belgian and Dutch markets, it is now gaining a foothold on Spanish and Catalan soil.
“Both COSH! and Ethical Time want to change consumer and retailer behaviour. Whereas COSH! focuses on local (multi)brand stores and the supply chains of their brands, Ethical Time previously went mainly in-depth on the brands themselves, catering to the Spanish market. On October 15th, the takeover was complete, and from January 6th onwards, the result of the merger can be discovered on cosh.eco. Ethical Time is now a part of the COSH! family.”
- Niki de Schryver, founder of COSH!
ETHICAL TIME’S DNA
Ignasi Eiriz founded Ethical Time in Barcelona in 2017. The platform’s name responds to the urgency of our times, standing for “time to be responsible” Ethical Time verifies whether supposedly sustainable clothing brands are truly sustainable on an ecological and ethical level. All positively screened brands received the “Real Sustainable Fashion” and were accumulated on one online platform for easy consumer access. After five years and new plans, Eiriz is ready to move on. Ethical Time’s ethos and approach match perfectly and will become part of the COSH! platform.
“Ethical Time was born to make a change on an international level. And that is exactly what it will do, hand in hand with COSH!”
- Ignasi Eiriz, founder of Ethical Time
INTERNATIONAL CUSTOMERS FOR LOCAL SHOPS
The fact that COSH! now operates the website in Spanish is an absolute no-brainer. “We want to be as accessible as possible,” says de Schryver. “the average Joe should be able to find their way to sustainable fashion in their native language on our platform.” This is also great news for local Belgian and Dutch sustainable shops in several cities. They are surfing the new wave of sustainable shopping tourism now that Spanish tourists visiting cities like Antwerp, Bruges or Amsterdam can easily find their way to local ethical shops. And there is more: the local shops will also gain insight into Spanish-screened brands. For example, are products from Belgian or Dutch brands not available? Then a sustainable Spanish alternative could offer a solution.
