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In 2025, we are going for a no buy year! Discover the COSH! Digital Wardrobe app and get to know how you can make most out of your wardrobe!
Want to join the low/no buy 2025 challenge, transform your shopping habits, and support local businesses? The COSH! Digital Wardrobe app helps you take control of your wardrobe. This clever tool lets you be more conscious of what you already own, reducing impulse purchases.
But it does not stop there — by focusing on more sustainable alternatives like clothing repairs, swaps, and supporting local boutiques, you are not just telling a story with your outfits; you are also building a stronger and more resilient local economy. Your journey to a more sustainable wardrobe starts with you and benefits the entire community!
Kick off on 1 January with the COSH! Digital Wardrobe app and stand a chance to win a €250 COSH! Gift Card!
P.s.: did you only find this challenge after January 1st? No worries! Log the outfits you wore in the beginning of January and continue to do so for the rest of January. You can still win!
30-day challenge:
Log your fabulous outfit daily in the app!
How to participate:
STEP 1: Download the app
STEP 2: Start digitising your wardrobe.
Take photos of your 10 favourite pieces (ideally 5 tops and 5 bottoms) and upload them.
STEP 3: Log your daily outfits.
STEP 4: Submit your challenge results.
On 31 January, email a screenshot of your calendar with all your outfits to digitalwardrobe@cosh.eco, or post it on your stories tagging @cosh.digitalwardrobe.
The winner will be selected randomly.
The #NoBuy2025 challenge, trending across social media and magazines, is promoted by influencers as THE resolution for the upcoming year. This global challenge forms a countermovement against overconsumption.
A no buy year refers to a year of no purchases for clothing, shoes, accessories, beauty products, and more. This challenge helps you be more conscious of all the material possessions you have and can even foster your creativity!
COSH! is here to help you discover local repair studios, swap shops, or upcycling designers in your area, or discover inspiring workshops at a local entrepreneur to start mending and repairing yourself!
Does a no-buy year sound a bit extreme for you? Then challenge yourself with a low buy year instead! This means limiting yourself to purchasing no more than five new clothing items in 2025. This way, you can save for that dream piece to add to your (digital) wardrobe. Make your purchases consciously — pay attention to the quality of the clothing and the sustainability efforts of the brand. Curious about how your favourite brand performs? Check it out on COSH! and instantly discover the best local stores nearby.
The app already features more sustainable and circular businesses in over 33 cities, ready to welcome you with open arms and offer advice and support for that perfect purchase. That is the true strength of the COSH! community: retailers and entrepreneurs partnering with COSH! are genuinely committed to the sustainability of your purchases and are happy to share their knowledge! Have questions about materials, production origins, or other curiosities? Just ask in-store!
Alternatively, you can go for a No New Year! This means skipping new clothing purchases entirely and opting for second-hand, pre-loved, and vintage treasures instead. Discover a world of unique finds, hidden gems, and styles you won’t see anywhere else. The best part? The number of second-hand shops is steadily growing, thanks to the increasing interest in circular fashion.
Use the COSH! Digital Wardrobe App to manage your wardrobe smartly and explore local second-hand shops in your area. Embark on an adventure with COSH! and enjoy the thrill of browsing — you’ll be amazed at what you can find!
The competition is organised by COSH! (“Organiser”), with its registered office in Belgium.
To participate, you must:
Each correctly completed step counts as one entry to the competition.
For questions regarding the competition, you can email info@cosh.eco.