1 January 2025
COSH! 2025 Press overview
- Press
Find out how COSH! and Bruto Lokaal Geluk are joining forces for a better world
Bruto Lokaal Geluk (BLG)?
Have you ever thought about what truly makes you happy? A country’s well-being is often measured by it’s Bruto National Product, but what does that truly say about about citizen happiness? Is it more money, a bigger car, or perhaps something else? Here comes Bruto Lokaal Geluk (BLG) with a fresh perspective on what truly brings happiness!
BLG is a campaign entirely focused on increasing happiness within our local communities, without emphasizing economic growth. In this way, they aim to show that we don’t need more stuff to be happy. What we really need is more time for the things and people we love. Imagine: more time for family, friends, and hobbies that bring you joy. True wealth is found in connection, quality, and respect for our planet. BLG tokens are therefore powerful tools to create this sustainable and participative society.
Using BLG tokens, you yourself can contribute to increasing Gross Local Happiness in your community! Simply sign up through the URBAIN platform, perform missions and earn valuable tokens that you can redeem at participating stores at the end of the campaign. These tokens are the way to create a more sustainable and participatory society!
COSH! Digital Wardrobe App
COSH! is a platform that highlights sustainable and local shops and products, making it easier for consumers to make conscious choices that benefit both our community and the environment. It is simple to shop more sustainably! With COSH!, you can easily find information to help you shop more consciously so that you can contribute to a better world.
As of Mid June we start collaborating with a digital wardrobe app in collaboration with The Acquired, making it easy for you to organise your closet. The app provides a beautiful display of all the clothing items in your closet! It’s simple: take a photo of each item in your closet, and the app automatically removes the background. Just like Cher in Clueless, you can then easily create your outfits! Other cool features include AI style advise, and outfit creators helping you to wear more of what you already have and also tracking how often you’ve worn each item and calculating the cost per wear.
Do you want a chance to win a ‘COSH!’ gift card?
Together, we have joined forces to bring about a positive change in how we perceive happiness and success. COSH! will offer Conscious Shopping Gift Cards for six months, starting from 15 June 2024, which participants of the BLG campaign can use.
All you have to do is use the COSH! wardrobe app. While using the app, you can collect tokens, which you can then exchange for a Conscious Shopping Gift Card. These gift cards can be redeemed at various local stores in the COSH! network.
It’s a win-win situation: you can shop more consciously and contribute to a happier society at the same time. This collaboration shows that economic growth is not the only way to measure success. By focusing on what truly matters – like spending time with loved ones and caring for our planet – we can create a more fulfilling and happy society.
Join Us!
Are you ready to make a difference? Download the COSH! Digital wardrobe app now and choose local and sustainable products. Together, we make a difference!
Sign up on the digital platform URBAIN and discover other fun initiatives contributing to a stronger Bruto Lokaal Geluk and earn BLG tokens on top! Want to learn more about Bruto Lokaal Geluk? Visit the website. 🍀
1 January 2025
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