Souâd Feriani, an experienced fashion designer with many years in the industry under her belt, is committed to slow fashion. Her seasonless collections grow organically and are divided into colour groups, making navigating the store a unique experience. In addition, her designs embrace all body shapes ranging from XXS to XXL, ensuring a fit for anyone. Souâd’s creativity extends beyond designing beautiful pieces. Anyone can have their purchase personalised with a drawing or texts that the designer applies directly to the shirt, skirt or dress. Although Souâd designs timeless pieces, sometimes it is time to say goodbye to a design. For that purpose, she organises a pop up once a year where these items are sold at a reduced price.
