Ruth, the owner of The Milky Way, wanted to create a safe place for kids, teens and parents. Here they can enjoy sustainable, cool and creative brands from all over Europe. The store has unique items and sits in a special spot in the middle of lively Bruges.
The Milky Way is a store for kids and teens, in the heart of beautiful Bruges. It is just a few minutes walk from the Holy Blood Chapel.
The store features cool brands such as Bobo Choses, Morley, Simple Kids, Main Story, The Animals Observatory and Bellerose.
The store’s owner, Ruth, has worked in fashion and retail for a long time. It was actually to be expected that she would one day start her own store. Why for children and teens? Because these clothes are SO much fun! Bright colours, cool brands by great designers from Belgium and Europe. There are no rules at The Milky Ways, stop by and don’t forget to let your kids play and enjoy!