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Who says sustainable fashion can't be colorful? At WhatTheF, you’ll find colourful, stylish and ethical fashion brands, accessories and home accessories. From playful prints, outspoken mono colors and stylish sneakers to colorful bags and scarves: the webshop and store of WhatTheF in Amsterdam-Zuid is the place to be!

To show that a conscious lifestyle can also be colorful, bright and outspoken, Sophie and Inge started the WhatTheF webshop in early 2021. In November 2021, they also opened their cozy store on the Roelof Hartstraat. Visit WhatTheF in Amsterdam and upgrade your sustainable wardrobe with fun and colorful clothing.

Looking for a sustainable, colorful and locally made item for your interior? The beautiful ceramic mugs and vases from Laulabel are handmade in the Netherlands. Or decorate your wall with the handmade and colorful wall hangers by Renske Versluis, made in the Netherlands.

Our brands

Organic Basics
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly: 100% biodegradable materials
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan
Circular Upcycled post consumer clothing
Circular Upcycled Pre consumer textile
Circular Upcycled Materials
Circular Easy to Recycle Materials
Slow Fashion Seasonless
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
People Tree
Ethically Made
Ethically Made in Africa
Ethically or handmade by artisans
Ethically Made Local Social Economy
Planet friendly 100% Organic
Planet Friendly Natural materials using less water resources
Planet Friendly No harmful Chemicals are leaching
Transparancy 100%: textile suppliers and manufacturers are listed on productlevel
Carbon Footprint offsetting
CO2 NEUTRAL
Elements Of Freedom
COSH! checked
Group Created with Sketch.
Ethically Made
Ethically Made in Europe
Planet friendly part of the collection is organic
Planet Friendly: 100% biodegradable materials
Planet Friendly Sustainable Forestry
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Upcycled Pre consumer textile
Transparency 50%: through storytelling
EKYOG
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Upcycled Materials
Zero Waste Packaging
Zero Waste Made to Measure
Transparency 25%
LANIUS
Ethically Made
Planet friendly part of the collection is organic
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Vegan part of the collection is vegan
Circular Easy to Recycle Materials
Transparency 50%: through storytelling
Alchemist
Ethically Made
Planet friendly 100% Organic
Planet Friendly Natural materials using less water resources
Planet Friendly Sustainable Forestry
Planet friendly no microplastics
Planet Friendly No harmful Chemicals are leaching
Circular Easy to Recycle Materials
Rita Row
Ethically Made
Ethically Made in Europe
Planet friendly no microplastics
Short Supply Chain Made in Western Europe
Transparency 50%: through storytelling

Opening hours

Monday/
Tuesday/
Wednesday11:0 - 17:00
Thursday11:0 - 17:00
Friday11:0 - 17:00
Saturday11:0 - 17:00
Sunday/
Visit website

Lookbook

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People tree cosh jeans woman federica tapered jeans SS20
Celeste trousers in black fffddb49c338
Devon jumpsuit d5e7d89741c3
Eve trousers ce68e2dcfc7e
Federica tapered jeans 413ff734e068
Moomin leaf print tee 1cdb5a4857b2
Seraphina stripe shirt 1201c0b515e9
Va bamboo print jacket 9f2e1f278dac
Neem contact op met WhatTheF als u er zeker van wilt zijn dat deze producten beschikbaar zijn.

Telefoon: 06 83521767

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