Soft Rebels is headquartered near Aarhus, Denmark. The clothes are produced in China. The producer is said to be a member of BSCI, an organisation that helps companies produce more ethically.
Soft Rebels did sign the Danish Fashion Ethical Charter (DFEC). This is an agreement between several Danish companies in the fashion sector to represent more diversity and inclusiveness. This mainly involves the visual representation of the brand and the health of fashion models.
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