While Black Friday traditionally revolves around discounts and new purchases, Mephisto Shop takes a different approach this year. With its campaign “Your Mephisto’s. Your story.”, the shop puts the spotlight on shoes that have been worn for years: pairs that travel with their owners, collect memories and become more special over time. The campaign’s motto: “Niet méér kopen. Beter kopen.” (Not more buying. Better buying.)
In the Mephisto Shops in Ghent, Ostend, Kortrijk and Bruges, special window displays look at cost per wear: what does a pair of shoes actually cost each time you wear it?
Customers are also invited to share a photo and the story of their oldest pair of Mephisto’s that they still wear. Signs of use are welcome, as they’re part of the story. The most beautiful story wins a new pair of Mephisto’s of their choice, worth up to €250. Take part in three steps via the form on the Mephisto Shop website: take a photo, tell your story and fill in the form.
Practical Information
- Where:
- Mephisto Shop Ghent: Mageleinstraat 35, 9000 Ghent (Monday to Saturday, 10:00 – 18:00)
- Mephisto Shop Ostend: Adolf Buylstraat 7, 8400 Ostend (Monday to Sunday, 10:00 – 18:00)
- Mephisto Shop Kortrijk: Steenpoort 22, 8500 Kortrijk (Monday to Saturday, 10:00 – 18:00, closed on Tuesday)
- Mephisto Shop Bruges: Noordzandstraat 91, 8000 Bruges (Monday to Saturday, 10:00 – 18:00)
- When: 10 to 27 November 2026. You can enter the story competition until and including 26 November 2026.
- Price: Free to take part
- Prize: A new pair of Mephisto’s of your choice, worth up to €250
- How to take part: Via the form on mephisto-schoenen.be (conditions apply)
