You are what you wear
When you wear BOAS’ beautiful and stylish vintage fashion, you are contributing to a better world. Because BOAS rescues clothes, often new, that were on their way to the dump and gives them a new life. In doing so, BOAS donates 90% of its profits to good causes. ‘Save fashion safe lives’ is what we call it he BOAS.
With the ‘90% club’ campaign, BOAS wants to invite people to think about who they would give 90% to. To make them more aware of how good you have it, and that we can share (even) more here.
Within this campaign, BOAS interviews people on the street, so maybe you will pass by the microphone?