Won Hundred

The brand has established long-lasting partnerships with its manufacturers to ensure compliance with quality standards and responsible sourcing. The entire denim production is produced with trusted partners in Italy, therefore ensuring adherence to stringent EU regulations.

The brand’s commitment extends beyond the production line. For three consecutive years, the brand has collaborated with Amnesty International (Denmark) to raise awareness for the challenges faced by the LGBT+ community in various parts of the world. 

However, there are areas where the brand’s transparency and commitment could be enhanced. Currently, there is no public evidence that Won Hundred has implemented a comprehensive Code of Conduct. Additionally, while the brand takes steps towards responsible sourcing, there is no clear evidence that it ensures the payment of a living wage across its supply chain. 

While Won Hundred traces some of its supply chain, a more comprehensive approach to transparency and traceability would further solidify its reputation as a socially responsible brand.

Won Hundred has an extensive collection and therefore uses many different materials.

All denim products are made from organic cotton, produced by trusted partners in Italy, with a portion of the fabric certified according to the Global Organic Textile Standard (GOTS).

The brand offers a more sustainable collection named ​“Green Cross,” which represents 78% of their total production. The Green Cross label, visible on hang tags, care labels, and product pages, indicates that an item contains at least 50% innovative materials that support eco-friendlier production processes, such as, GOTS-certified organic cotton, BCI cotton, recycled cotton, EcoVero viscose, and Tencel. These materials limit the amount of chemicals, water and wastewater used in their production. 

The brand does incorporate some non-sustainable materials such as polyester, nylon, and elastane in some of their pieces. The blend of natural and synthetic fibres poses issues in terms of recyclability and end-of-life disposal.

Won Hundred is in the process of improving packaging practices by introducing recycled poly and paper bags, along with care labels made from recycled polyester.

The brand does want more sustainable means of transport and therefore uses as little air travel as possible.

The brand’s sustainability strategy does not fully embrace the principles of a circular economy, as there is no clear evidence of efforts to reduce textile waste. While the brand often uses one single type of material in a garment, a mono-material, facilitating easier recycling after use, the presence of material blends in their collection poses challenges. These blends are more difficult to break down and recycle, complicating the process of responsible end-of-life disposal.

Furthermore, the absence of a repair service indicates a missed opportunity to extend the lifespan of their garments through mending, a crucial component of circular fashion.

Won Hundred makes strides to keep their supply chain short. In 2021 90% of the brand’s total production took place in Europe. The brand also makes efforts towards sustainable means of transportation, using as little air travel as possible.

The brand does not disclose where the remaining 10% of their garments are produced. Neither does the brand disclose where their material is sourced from. The lack of transparency regarding material sourcing and all production locations, makes it difficult to fully assess their supply chain.

COSH! could not find evidence of an animal welfare policy. The brand incorporates leather, wool and exotic animal hair in their collections. 

Their product pages do mention responsible mohair and responsible wool, but there is no proof of certificates. 

The brand does state on their website that for the leather accessories and shoes, they aim to use only leather as a by-product from the meat industry for their products, in order to reduce waste. Their leather fabric is certified by Realgrade and the tanneries are LGW approved and mainly sourced from New Zealand, which has strict regulation when it comes to animal welfare and animal rights.

The brand does not use fur, down, angora or exotic animal skin.

Won Hundred makes stylish clothing for men and women, including several unisex designs.

Won Hundred is a global fashion brand that has adopted several practices related to fast fashion. For instance, the brand releases new collections regularly and often holds sales or discount offers. The designs are modern and slightly on trend, although the brand also has a range of timeless essentials.

The brand provides extensive care instructions on the label to help consumers prolong the garment’s life cycle. These wash and care instructions help customers care for their purchases sustainably. 

Won Hundred is working on its sustainability and the transparency of its production processes. 

COSH! advocates for the brand to offer more details regarding the locations of their production facilities, along with a full disclosure of all certifications they possess. This transparency would ensure customers have a thorough understanding of the origins and the ethical standards of the products they are buying.